YSL Beauty has tapped global ambassador Austin Butler to front the newest addition to its MYSLF fragrance collection, MYSLF Eau de Toilette Intense. The new scent expands the cult-favorite line through a fresher and more intense direction, with the brand describing it as “minerally fresh, intensely musky and radically sensual.” Inspired by the changing nature […] More
Huda Beauty has introduced its first fragrance, Easy Bake Intense Eau de Parfum, expanding one of the brand’s best-known beauty franchises into scent. The new perfume takes its starting point from Easy Bake setting powders, a product line closely linked to Huda Beauty’s complexion category. FRAGRANCES The perfume arrives as a new chapter for Huda […] More
Finding the right Mother’s Day beauty gift starts with understanding that she may already have a routine, a favorite fragrance, and products she trusts. The point is not to replace what she loves, but to choose something that can sit naturally beside it. A good beauty gift feels personal in a quiet way: a serum […] More
NONFICTION introduces Dew & Light and Tears In Rain, two modern chypre eau de parfums created for the arrival of spring. The collection approaches the season through two scent directions: a floral chypre built around peony and white moss, and a woody chypre shaped by oakwood, bergamot, geranium, and patchouli. FRAGRANCES Chypre traditionally opens with bright […] More
Louis Vuitton presents Ambre Levant as a fragrance built around a precise moment, when daylight fades and the sky takes on a deep amber tone. This transition between day and night shapes the composition, drawing on the golden hour when light softens and gains depth. FRAGRANCES Jacques Cavallier Belletrud develops the fragrance by focusing on […] More
Le Labo marks its 20th anniversary with the release of The Essence of Slow Perfumery, a book written by Global Brand President Deborah Royer. The project gathers essays, images, and reflections that trace the brand’s development since its first lab opened on Elizabeth Street in New York’s Nolita neighborhood. The book presents an internal view […] More
D.S. & Durga expands its fragrance lineup with The Hits Discovery Set, a curated selection of five of its most recognized scents. FRAGRANCES The set gathers I Don’t Know What, Rose Atlantic, Radio Bombay, Pistachio, and Debaser in 7.5 ml bottles, offering a focused way to experience the brand’s range across scent profiles and moods. […] More
LOEWE Perfumes presents a new campaign shaped by the varied terrain of Spain, tracing each fragrance back to its botanical and elemental source. The project builds on the LOEWE Landscape collection, where scent connects directly to place. Photographer Peter Jordanov and videographer Marc Dimitrov document locations across the Canary Islands, framing each environment through the […] More
Mugler expands the Angel collection with Angel Blush Eau de Parfum, a new fragrance that explores a softer and more intimate direction within the house’s established signature. Built within an ambery gourmand musky family, the scent develops through a composition that focuses on texture, warmth, and a close connection to the skin FRAGRANCES Created by […] More
Amouage returns to its Secret Garden collection with Love Hibiscus, a new fragrance that continues the House’s exploration of contemporary femininity through contrast and composition. First introduced in 2016 and reworked in 2024, the collection builds each scent around the dialogue between floral notes and gourmand elements. Love Hibiscus follows this structure while introducing a […] More
Orebella expands its fragrance offering with the release of Jasmine Blues, the brand’s first limited-edition perfume. The scent continues Orebella’s focus on skin-based fragrances while introducing a composition rooted in floral clarity and layered structure. Conceived as a reflection of Bella Hadid’s early experiences, the perfume draws from memories of time spent in a garden […] More
Spring arrives with National Fragrance Day on March 21, inviting attention to scent and its role in daily life. Smell shapes memory and emotion, linking moments to places and people through association. A single note can recall a season, a room, or a person. FRAGRANCES While perfume forms only a part of what we encounter, […] More
