Vyrao introduces Ever 11, its 11th fragrance, with a composition built around black cherry, leather, patchouli, rose, peony, vanilla and tonka bean. The gender-neutral scent belongs to the fruity floral amber family and focuses on confidence and self-belief, themes that shaped its name, concept and ingredient selection. FRAGRANCES Founder Yasmin Sewell developed Ever 11 with […] More
Fragrance has always been more than a finishing touch. It can express personality, memories, and emotions without saying a word. In 2024, Bella Hadid launched Orebella, a fragrance brand built around creating a more personal connection with scent. ALL OREBELLA RELEASES Orebella takes a different approach from traditional alcohol-based fragrances. The brand creates oil-based formulas […] More
The Nue Co. created Good Spirits to encourage joy and emotional uplift through scent. The composition combines a vivid fruity opening with smoke, woods and musk, while MoodScentz technology provides its scientific foundation. The system draws on 35 years of neuroscience research and more than 200 million neural data points. FRAGRANCES The Nue Co. says […] More
Estée Lauder has selected Hailee Steinfeld to front Glimmer, a new prestige fragrance that connects scent with joy, optimism and human connection. The Academy Award nominated actress, multi platinum recording artist and producer leads a global campaign that uses her presence and singing voice to express the idea behind the fragrance. FRAGRANCES Glimmer presents an […] More
Amouage introduces Elsewhere as the international edition of Sindbad, the perfume it created in 2025 for the Royal Opera House of Oman. The original composition accompanied the institution’s first original opera and took its name from the mythical Omani sailor at the center of the story. Amouage first offered the fragrance only in Oman. The […] More
YSL Beauty has named actor Alisha Boe the new Global Ambassador for Black Opium, placing her at the center of the fragrance’s latest campaign and its next product launch. The appointment continues the brand’s focus on rising figures who connect with younger audiences and influence contemporary culture. NEWS Boe has built her profile through film […] More
Summer Fridays expands its body care category with a new collection that connects skin hydration with wearable fragrance. The launch introduces two products, Body Butter Balm and Body Fragrance Mist, across three coordinated scents: Pink Guava, Pistachio Milk and Vanilla. BODY CARE Body Butter Balm brings a rich cream texture to the range. Summer Fridays […] More
Ice Spice enters fragrance with In Ha Mood, a new eau de parfum that takes its name from one of her best-known singles. She developed the release through her global licensing partnership with Revlon, extending her image into beauty through a scent centered on confidence, authenticity and self-expression. FRAGRANCES In Ha Mood follows a fruity […] More
Givenchy introduces L’Interdit Elixir, the newest fragrance to join its women’s L’Interdit collection. The release expands a lineup that already includes original compositions, hair perfumes and collector’s editions. With this edition, the house develops a richer and more intoxicating interpretation of the sensual character associated with the L’Interdit name. FRAGRANCES The fragrance takes inspiration from […] More
Kylie Cosmetics has announced Mood Stones, a new fragrance trio from Kylie Jenner that brings three separate scents into one coordinated launch. The brand describes each fragrance as distinct and says every composition will tell its own story. FRAGRANCES The first images establish the collection through three sculptural bottles that resemble smooth stones. Natural-looking shades […] More
Sol de Janeiro enters men’s fragrance with Cheiroso Cologne Mist, a new category that introduces Cheiroso 10 and Cheiroso 7. The brand draws inspiration from the pelada, Brazil’s free-flowing pickup soccer game. Jersey numbers shape the identity of both fragrances, giving each mist a different role within the collection. FRAGRANCES The launch marks Sol de […] More
Ariana Grande introduces Cloud Aurora, the third fragrance in her popular Cloud collection. The new release follows the original Cloud and Cloud Pink, expanding the line with a warmer composition built around sugar, musk, vanilla, woods, and amber. FRAGRANCES Grande describes Cloud Aurora as the most personal fragrance in the series to date. Its development […] More
