Orebella expands its fragrance offering with the release of Jasmine Blues, the brand’s first limited-edition perfume. The scent continues Orebella’s focus on skin-based fragrances while introducing a composition rooted in floral clarity and layered structure. Conceived as a reflection of Bella Hadid’s early experiences, the perfume draws from memories of time spent in a garden […] More
Spring arrives with National Fragrance Day on March 21, inviting attention to scent and its role in daily life. Smell shapes memory and emotion, linking moments to places and people through association. A single note can recall a season, a room, or a person. FRAGRANCES While perfume forms only a part of what we encounter, […] More
Jean Paul Gaultier introduces Gaultier Divine Couture as a fragrance built from the codes of couture. The release draws from the energy of the ateliers, where silhouettes take form through material and construction. This edition translates that process into scent, presenting a composition that carries the same visual language found in the House’s garments. The […] More
Memo Paris continues its exploration of destinations through fragrance with Cap Camarat, an eau de parfum inspired by a coastal site in Provence. The house often transforms travel memories into scent compositions that evoke places and landscapes. Cap Camarat focuses on a preserved stretch of the French Riviera where cliffs, pine-covered hills, and a historic […] More
Sabrina Carpenter expands her Sweet Tooth fragrance collection with a new bite sized release designed for portability. The singer and actor introduces mini versions of four perfumes from the line, presenting each scent in a small chocolate bar-shaped bottle. The launch places familiar fragrances into a format that supports quick touch-ups throughout the day. FRAGRANCES […] More
LOEWE Perfumes introduces Aire Sutileza Elixir Eau de Parfum, the newest addition to the LOEWE Perfumes Elixirs collection. The release marks the sixth fragrance in a series that revisits key compositions from the house’s fragrance portfolio through a more concentrated format. Each Elixir in the collection contains a higher proportion of essential oils, creating a […] More
Fendi introduces a family of fragrances that traces the Maison’s history through scent, memory, and place. The collection reflects a narrative rooted in Rome and in the Fendi family itself. Each fragrance interprets the house’s values and heritage while presenting a contemporary vision of perfumery that is personal, expressive, and deeply connected to its origins. […] More
DS & Durga expands its fragrance lineup with Debaser in Bloom, a reinterpretation of one of the brand’s most recognizable scents. The perfume builds on the signature fig composition of Debaser while introducing floral and fruit accents that shift the mood toward a lighter, seasonal expression. Inspired by music culture and personal memory, the fragrance […] More
Summer Fridays expands its fragrance offering with Sunlit Vanilla Eau de Parfum, a scent built around the warmth of vanilla and the indulgence of dessert under summer light. Vanilla has defined the brand since the launch of Lip Butter Balm in 2020, where it quickly became a signature flavor within the community. In 2021, the […] More
Elizabeth Arden introduces Eternal Aura with actress Leighton Meester as global ambassador, marking the brand’s first major flagship fragrance launch in eight years. The campaign places Meester at the center of the fragrance’s identity while presenting Eternal Aura as a floral amber composition shaped through contemporary perfumery and scientific research. FRAGRANCES Meester’s appointment connects the […] More
Calvin Klein Fragrances names Grammy Award-winning singer-songwriter Rosalía as the face of its new Euphoria Elixirs. The launch introduces a new chapter within the Euphoria franchise through three parfum-intense creations centered on confidence, pleasure, and sensuality. FRAGRANCES The Euphoria Elixirs collection presents ultra-concentrated formulas built around vanilla, the fruit of the orchid and the signature […] More
Beauty is moving beyond “clean” claims and focusing more on results backed by science. Today’s consumer approaches products with a research mindset, looking for evidence, transparency, and real results. Skin and hair now serve as visible indicators of overall health, which has pushed brands to develop formulas rooted in science. SKINCARE The brands to follow […] More
