H&M marked the launch of the new Stella McCartney H&M collaboration on April 29 with an evening in Chelsea, Manhattan, where the collection debuted in front of a guest list spanning fashion, music, and film. Reneé Rapp, Mark Ronson, Yasmin Wijnaldum, Janelle Monáe, Lila Moss, Amelia Gray, Charlotte Lawrence, Zuri Marley, Daisy O’Dell, and Dave […] More
H&M and e.l.f. Cosmetics come together for an unexpected collaboration that introduces fragrance as new territory for both brands. The limited edition eau de parfum collection marks H&M’s first partnership within the beauty category and e.l.f.’s first step into scent. Built around three of e.l.f.’s best-known product franchises, the project translates familiar names into an […] More
H&M Beauty is serving up a sugar rush this summer with its newest limited edition collaboration, this time with none other than Chupa Chups. Launching in July 2025, the playful capsule captures the fun and flavor of the iconic lollipop brand through a candy-colored lineup of lip care, body mist, and accessories designed to turn […] More
Discover the essence of self-expression with H&M Beauty’s latest fragrance collection, Est. 1947, designed to ignite the inner spark of every individual. Crafted under the expert guidance of Mirja Kjellberg, Global Head of private label at H&M Beauty, these scents are a celebration of boldness, romance, and adventure. The collection’s name pays homage to the […] More
