H&M and e.l.f. Cosmetics come together for an unexpected collaboration that introduces fragrance as new territory for both brands. The limited edition eau de parfum collection marks H&M’s first partnership within the beauty category and e.l.f.’s first step into scent. Built around three of e.l.f.’s best-known product franchises, the project translates familiar names into an […] More
YSL Beauty introduces the Valentine’s Day Couture 2026 Collection through a focused selection of makeup releases designed exclusively for Nordstrom. The offering centers on two limited edition products that place emphasis on finish, pigment, and packaging, aligning seasonal presentation with the house’s established beauty codes. MAKEUP At the core of the release is the Valentine’s […] More
Carolina Herrera introduces Good Girl Blush Valentine’s Edition, a seasonal presentation of a fragrance that already exists within the brand’s portfolio. Rather than altering the scent itself, this release places visual emphasis on the bottle, offering a collector-focused redesign that reframes Good Girl Blush through a Valentine’s lens. FRAGRANCES Good Girl Blush sits within the […] More
YSL Beauty prepares to introduce the All Hours Blur Cushion, a liquid cushion powder designed to create a smooth, lasting base with a cooling sensation on contact. The formula activates the moment it touches the skin, shifting from a watery liquid powder into a finish that feels fresh and controlled. YSL positions the product as […] More
Bratz expands its collectible universe with the launch of the Bratziez Iconz Seriez Plush Keychain Blind Box, a new line designed to bring character-driven fun to bags, belts, and everyday accessories. Each character ships in a blind box and includes a clip that attaches directly to a bag, giving fans a portable way to express […] More
Cheirosa 67 arrives as a response from Sol de Janeiro to the unexpected rise of “67,” built around the number’s loose cultural energy. The brand presents the limited edition mist as a fruity amber fragrance centered on mango and bright, juicy notes. The concept grew from audience requests and a shared sense of fun, and […] More
Rare Beauty and BÉIS have introduced a limited-edition “Beauty On-the-Go” collection. The collaboration unites founders Selena Gomez and Shay Mitchell, longtime friends who expressed mutual excitement over the project. The three-piece collection includes The Blush Case, The Makeup Brush Pouch, and The Large Cosmetic Pouch. Each product draws inspiration from Rare Beauty’s bestselling Soft Pinch […] More
MAC Cosmetics joins forces with Disney for the new Minnie + Daisy Collection, available exclusively at Macy’s for a limited time. The collaboration brings makeup and nostalgia together through six new lip shades and a pair of whimsical lashes inspired by two of Disney’s most beloved icons. The collection celebrates friendship, fun, and color in […] More
Wicked and Bubble team up to launch the Other Half Lip Balm Set, a playful skincare collaboration that brings the best of color, scent, and hydration into one collectible release. The Other Half Lip Balm Set includes two limited-edition flavors: Green Apple and Bubblegum, both designed to soothe and soften dry lips. Each set also […] More
Tree Hut, America’s leading body scrub brand, introduces its first-ever collaboration with Peanuts, the franchise behind the iconic comic strip featuring Snoopy and friends. The partnership marks a new direction for Tree Hut, blending nostalgia with modern self-care through a limited edition line available exclusively at Ulta Beauty stores and websites. BODY CARE The Tree […] More
Gisou unveils the Glazed Scents Trio for Fall, a limited-edition set of three mini hair perfumes that combine fragrance with care. The trio features Vanilla Glaze, Sticky Toffee, and Milky Mocha, each created to satisfy seasonal cravings while nourishing the hair. View this post on Instagram A post shared by Gisou (@gisou) The […] More
Dezi Skin partners with fragrance house Snif to launch the limited edition Paleta Punch Body Gloss, a lotion that pairs nourishing skincare with high-quality scent. The formula builds on Dezi Skin’s expertise in creating antioxidant-packed skincare with Snif’s reputation for elevated fragrances. Paleta Punch Body Gloss delivers rich hydration, a radiant finish, and a scent […] More
