e.l.f. Cosmetics is leaning fully into pickle culture with The Pickle Collection, a limited-edition release built around its Glow Reviver Melting Lip Balm and a novelty makeup sponge shaped like a pickle. MAKEUP The launch follows the success of e.l.f.’s original pickle-inspired Glow Reviver Melting Lip Balm, which sold out in eight minutes earlier this […] More
Glow Recipe introduces the PDRN Tinted Soft Matte Lip Blur Balm, a lip product that combines flexible color with hydration and lip-barrier care. The formula draws from Korea’s soft-blur lip trend and creates a diffused matte finish through an air-whipped cushion texture that feels lightweight on the lips. LIPS Glow Recipe designed the balm to […] More
Prada Beauty appears ready to expand its lip care offering with a new Lip Jelly Treatment for Fall 2026. The product will bring together the comfort of a balm, the glossy finish of a jelly and the nourishing effect of a lip mask. Early information points to two clear shades, Green 00 and Blue 01, […] More
Louis Vuitton turns its focus to lip definition with a new LV Crayon campaign starring Dame Pat McGrath. As Creative Director of La Beauté Louis Vuitton, McGrath presents the pencil as a practical tool for shaping color, controlling intensity and creating varied finishes. CAMPAIGNS LV Crayon takes the form of the Louis Vuitton Monogram Flower, […] More
Glossier brings Balm Dotcom to New York City through a limited-edition capsule created with the New York State Division of Tourism. The release introduces a clear, apple-flavored I Love NY Balm Dotcom alongside clothing, accessories and small collectible items connected to the brand’s home city. MAKEUP The collaboration arrives ahead of the 50th anniversary of […] More
Armani Beauty introduces Dolci Makeup Blush, a new multi-use blush created for cheeks and lips. The campaign features Vittoria Ceretti and Sydney Sweeney, each bringing the product’s playful summer mood into focus. The blush brings a sensorial approach to makeup through a creamy stick format, a soft-matte finish, and five gourmet-inspired shades. BLUSHES The formula […] More
VIOLETTE_FR introduces Balm Amour Tinted, a tinted version of its nourishing lip treatment. The launch follows six years of research and Violette’s long pursuit of the ideal lip balm. The original Balm Amour reached cult status through a formula built around comfort, care and sensory application. Now the brand adds color through three translucent shades: […] More
Ariana Grande and r.e.m. beauty introduce Blur Butter Lip Balm, a new lip product designed to deliver hydration, buildable color and a soft matte finish. The formula draws directly from Grande’s preference for the look of matte lipstick and her frustration with the dryness that often comes with it. LIPS Blur Butter begins with the […] More
MAC Cosmetics joins Chappell Roan for a limited-edition Viva Glam lip collection centered on red and plum shades. The release includes three products across matte, sheer-shine and gloss finishes. Each formula offers a different approach to color, from an intense cherry red to a shimmering red plum. Special packaging gives the two lipsticks a collectible […] More
Victoria Beckham Beauty expands its lip offering with Posh Gloss, a reformulation of its original gloss designed for a high-shine finish with a lighter texture. The product builds on an established formula while adjusting its structure to deliver a smooth application and a comfortable feel. The gloss melts onto the lips on contact, creating a […] More
Kylie Cosmetics introduces its 2026 Summer Hydrating Lip Essentials collection, a warm-weather lip capsule built around hydration, shine, and easy color. Founded by Kylie Jenner, the beauty brand expands its lip category with two new formulas: Coconut Water Lip Stain and Cloud Balm. The launch focuses on lightweight textures and skincare-led ingredients, giving lips color […] More
Dior Beauty expands its Dior Addict line with the introduction of the Glass Lipstick, fronted by ambassadors Jisoo and Willow Smith, a new product positioned between lipstick and gloss. The launch arrives with a campaign featuring the duo, presenting the formula through a clear, high-shine visual direction. LIPS The Glass Lipstick centers on a hybrid […] More
