L’Oréal Professionnel joined Weinsanto for Spring Summer 2027 during Paris Fashion Week, supporting a hair direction created by French hairstylist and longtime Weinsanto collaborator Kevin Jacotot. The beauty concept translated the collection’s “Audace” theme into polished, highly controlled hair built around shine, stillness and graphic surface details. HAIR Jacotot approached the hair through precision and […] More
L’Oréal Paris has named Kristen Bell its newest global ambassador, with the Emmy-nominated actress and producer making her debut in a campaign built around confidence, self-worth and the brand’s “You’re Worth It” message. NEWS Bell introduces herself as a global ambassador in the campaign film, taking control of the presentation and delivering the brand’s familiar […] More
Formula 1 driver Charles Leclerc has been named a global ambassador for L’Oréal Paris, stepping into a role that spans the brand’s Men Expert line alongside its hair care and styling ranges. The Formula 1 driver will appear in campaigns across grooming and hair, beginning with a June launch for Men Expert Hydra Energetic. NEWS […] More
L’Oréal Paris announces a collaboration with 20th Century Studios’ The Devil Wears Prada 2, set to arrive in theaters on May 1. The partnership begins with a custom campaign that brings together Kendall Jenner and Simone Ashley, both serving as global ambassadors for the brand. The first release appears during the 98th Annual Academy Awards, […] More
L’Oréal Paris expands its lip category with Hyaluron Tint Lip Stain Serum, a hybrid that brings together the saturation of a lip stain and the texture of a serum. The formula focuses on hydration, comfort, and adaptable color, creating a format that suits quick routines and more defined looks. Hyaluron Tint appears in eight shades […] More
Kering and L’Oréal announced that they are entering a long-term strategic partnership in luxury beauty and wellness. The agreement includes several key components: L’Oréal will acquire the historic fragrance house Creed, gain 50-year licenses to produce beauty and fragrance lines for Gucci, Bottega Veneta, and Balenciaga, and collaborate with Kering on a new wellness venture […] More
L’Oréal Groupe has entered into an exclusive worldwide license agreement with Miu Miu, a subsidiary of Prada S.p.A. This long-term agreement, announced on 9 February 2024, covers the creation, development, and distribution of luxury beauty products under the Miu Miu brand. This move marks a new chapter in beauty for Miu Miu. Miu Miu, established […] More
Fresh Faced Kaitlin @Elmer Olsen Models stars in a new beauty story shot by photographer Maja Hajduk for 1968 magazine. With gorgeous makeup looks by and Shawna Lee and glamorous hairstyles by Dylan K. Hanson. Take a look at the complete story below. More
