Louis Vuitton commemorates the first anniversary of LVERS, its eau de parfum created by Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud, with a limited-edition bottle forged in pure copper. This reinterpretation of the original flacon honors both the scent’s concept, sunlight in a bottle, and the craftsmanship that defines the House. FRAGRANCES The LVERS […] More
Louis Vuitton will launch Sun Song, the newest addition to its Cologne Perfumes collection, on 3 July 2025. Master Perfumer Jacques Cavallier Belletrud composed the scent as an ode to California’s warmth and light, building on the broader concept of the Cologne Perfumes line, which explores the mood and radiance of the West Coast. This […] More
Louis Vuitton returned to the runway with its Women’s Cruise 2026 show, staged inside the Cour d’Honneur of the Palais des Papes in Avignon. Designed by Nicolas Ghesquière, the collection unfolded in a venue known for performance, fitting for a designer who often treats fashion as theatrical expression. RELATED: LOUIS VUITTON CRUISE 2026 COLLECTION The guest […] More
Louis Vuitton introduces eLVes, its latest addition to the Les Parfums Louis Vuitton collection, with a digital campaign spotlighting the essence of modern femininity. Inspired by the Maison’s long-standing connection to travel and reinvention, the new fragrance is a tribute to the women who chart their own course, unapologetically curious, and free. More than a […] More
This Autumn 2025, Louis Vuitton ventures into new territory with the debut of La Beauté Louis Vuitton, a bold expansion into the beauty sector. At the creative forefront of this exciting new division is none other than Dame Pat McGrath, the world-renowned British makeup artist, who assumes the role of Creative Director. Bringing her unparalleled […] More
Louis Vuitton and multimedia artist Alex Israel have collaborated once again to bring a fresh and vibrant perspective to the Cologne Perfumes collection. Known for his colorful and Californian-inspired style, Israel has been working with the Maison since 2019, infusing each fragrance with his unique vision of Los Angeles. FRAGRANCES This year, they present “Ocean […] More
