Louis Vuitton takes its Cologne Perfumes on the road in a new campaign with Los Angeles artist Alex Israel, placing six fragrances created by Master Perfumer Jacques Cavallier Belletrud inside the Colognes Woody Wagon. The film develops the California references that have defined the collaboration since 2019, using the sculptural station wagon as the link […] More
Louis Vuitton turns its focus to lip definition with a new LV Crayon campaign starring Dame Pat McGrath. As Creative Director of La Beauté Louis Vuitton, McGrath presents the pencil as a practical tool for shaping color, controlling intensity and creating varied finishes. CAMPAIGNS LV Crayon takes the form of the Louis Vuitton Monogram Flower, […] More
Luxury house Louis Vuitton introduced the new High Jewelry Collection Louis Vuitton Mythica at Kasbah d’If in Marrakesh, Morocco, gathering a guest list led by house ambassadors and international names. Ana de Armas, Léa Seydoux, Alicia Vikander, Phoebe Dynevor, Victoria Song, Emma Laird, Mina Shin, and Kōki attended the launch, each appearing in Louis Vuitton […] More
Louis Vuitton presents Ambre Levant as a fragrance built around a precise moment, when daylight fades and the sky takes on a deep amber tone. This transition between day and night shapes the composition, drawing on the golden hour when light softens and gains depth. FRAGRANCES Jacques Cavallier Belletrud develops the fragrance by focusing on […] More
Louis Vuitton expands its Les Extraits Collection with Fantasmagory, an extrait de parfum that turns vanilla into a luminous centerpiece. Master Perfumer Jacques Cavallier Belletrud and architect Frank Gehry continue their creative dialogue, shaping a fragrance that explores the idea of radiance and transformation through scent and form. FRAGRANCES Since 2021, the Les Extraits Collection […] More
Louis Vuitton introduces La Beauté Louis Vuitton to New York with a pop-up in Soho, designed as a fully immersive exploration of the House’s new beauty collection. Open through the end of the year at 104 Prince Street, the space surrounds visitors in lacquered reds inspired by LV Rouge lipsticks, LV Baume lip balms, and […] More
Louis Vuitton commemorates the first anniversary of LVERS, its eau de parfum created by Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud, with a limited-edition bottle forged in pure copper. This reinterpretation of the original flacon honors both the scent’s concept, sunlight in a bottle, and the craftsmanship that defines the House. FRAGRANCES The LVERS […] More
Louis Vuitton will launch Sun Song, the newest addition to its Cologne Perfumes collection, on 3 July 2025. Master Perfumer Jacques Cavallier Belletrud composed the scent as an ode to California’s warmth and light, building on the broader concept of the Cologne Perfumes line, which explores the mood and radiance of the West Coast. This […] More
Louis Vuitton returned to the runway with its Women’s Cruise 2026 show, staged inside the Cour d’Honneur of the Palais des Papes in Avignon. Designed by Nicolas Ghesquière, the collection unfolded in a venue known for performance, fitting for a designer who often treats fashion as theatrical expression. RELATED: LOUIS VUITTON CRUISE 2026 COLLECTION The guest […] More
Louis Vuitton introduces eLVes, its latest addition to the Les Parfums Louis Vuitton collection, with a digital campaign spotlighting the essence of modern femininity. Inspired by the Maison’s long-standing connection to travel and reinvention, the new fragrance is a tribute to the women who chart their own course, unapologetically curious, and free. More than a […] More
This Autumn 2025, Louis Vuitton ventures into new territory with the debut of La Beauté Louis Vuitton, a bold expansion into the beauty sector. At the creative forefront of this exciting new division is none other than Dame Pat McGrath, the world-renowned British makeup artist, who assumes the role of Creative Director. Bringing her unparalleled […] More
Louis Vuitton and multimedia artist Alex Israel have collaborated once again to bring a fresh and vibrant perspective to the Cologne Perfumes collection. Known for his colorful and Californian-inspired style, Israel has been working with the Maison since 2019, infusing each fragrance with his unique vision of Los Angeles. FRAGRANCES This year, they present “Ocean […] More
