Beauty doesn’t need more noise in 2026. After years of accelerated trends, filtered perfection, and aesthetic overload, the industry reaches a point where subtraction feels more radical than addition. The question shifts from what’s new to what no longer makes sense. BEAUTY From overworked faces to routines built for performance rather than real life, these […] More
Valentino introduces its Holiday 2025 Beauty campaign with a vibrant, high-impact visual language. Renowned Fashion Photographer Carlijn Jacobs crafts a festive atmosphere using bold lighting and saturated color, channeling the spirit of celebration. The campaign’s creative direction prioritizes product storytelling, placing the spotlight on signature Valentino beauty items and seasonal exclusives. Beauty Makeup Looks Makeup […] More
e.l.f. introduces the Halo Glow Silky Powder Highlighter as a powder formula created to give skin a glowy, glass-skin finish. Designed as a silky-soft highlighter, the product focuses on texture, finish, and wear, positioning itself as an accessible option for achieving luminosity without heaviness. The formula centers on finely milled micro-shimmer, which gives the powder […] More
MAC Cosmetics names K-pop artist Ella, also known as Ella Gross, as its new Global Ambassador, marking a strategic move toward a younger, cross-cultural voice within the brand. The South Korean-American singer, currently a member of the girl group MEOVV, enters a long-term partnership with the Estée Lauder Companies-owned beauty house. Her appointment places her […] More
Mariah the Scientist steps in as the new face ambassador for Urban Decay as the brand introduces Tube Job Mascara and opens a new retail channel. The R&B singer fronts the launch campaign while the mascara debuts exclusively on TikTok Shop. The release marks the first time a brand from L’Oréal Luxe has launched a […] More
Tarte expands its blush lineup with the Macaron Blush & Glow Duo, a two-step color system designed to build customizable cheek color through a cream formula paired with a radiant powder. The product presents itself as a compact “treat,” with each component formulated for controlled application and flexible wear. BLUSHES The cream blush sets the […] More
YSL Beauty prepares to introduce the All Hours Blur Cushion, a liquid cushion powder designed to create a smooth, lasting base with a cooling sensation on contact. The formula activates the moment it touches the skin, shifting from a watery liquid powder into a finish that feels fresh and controlled. YSL positions the product as […] More
NYX Cosmetics unveils the Buttermelt Glow Boosting Highlighter Stix, a formula designed to deliver a soft, glazy finish across the face and body. The product centers on a buttery texture that moves smoothly across the skin, creating a controlled glow that users can build, mix, and adjust. NYX Cosmetics positions the line as a tool […] More
L’Oréal Paris expands its lip category with Hyaluron Tint Lip Stain Serum, a hybrid that brings together the saturation of a lip stain and the texture of a serum. The formula focuses on hydration, comfort, and adaptable color, creating a format that suits quick routines and more defined looks. Hyaluron Tint appears in eight shades […] More
Maybelline expands its Lash Sensational range with Lash Sensational Body Full Volume Lifting Washable Mascara, a formula designed for users who want significant lift, long wear, and buildable volume. The mascara arrives in three shades, Very Black, Blackest Black, and Brownish Black. MASCARAS The mascara centers on its 24-hour lifting effect. Once applied, the formula […] More
NYX Cosmetics introduces the Jelly Job Full-Bodied Shine Gloss, a new addition to its lip lineup that focuses on volume, glassy shine and a smooth jelly texture. The product delivers a full, reflective finish in a single swipe, supported by a formula designed to give lips a plump, cushioned appearance. LIPS The formula creates a […] More
For the 2025 holiday season, Chanel turns its gaze to the cosmos with a collection shaped by radiance and mystery. Drawing inspiration from Gabrielle Chanel’s fascination with astrology, the Holiday 2025 Makeup and Fragrance Collections reinterpret her cherished talismans: the lion, camellia, comet, wheat, and pearls, through shimmering tones and luminous textures. Developed by the […] More
