r.e.m. beauty expands its eye category with the launch of Sweet Dreams Eyeshadow Quads, a new collection built around mood, texture, and color choice. Designed as compact portals into different visual states, the quads invite wearers to select an atmosphere. EYESHADOWS Each Sweet Dreams quad features a new and improved talc-free formula developed to deliver […] More
MAC Cosmetics launches its new Powder Kiss Hazy Matte collection with a campaign led by Doja Cat and Ella Gross of K-pop group MEOVV. The release introduces a soft-focus matte lip direction through lipstick and mousse formulas developed to deliver blurred color with strong pigment. With this launch, MAC expands its Powder Kiss line through […] More
Chanel introduces three new beauty releases across makeup, fragrance, and skincare, now available. Each focuses on material, formula, and format, shaping how color, scent, and skin texture integrate into daily routines. Rouge Noir Makeup Collection First introduced backstage on the eve of the 1994/95 Fall Winter Ready-to-Wear show, Rouge Noir began as a nail color […] More
Glossy, milky lips that dominated the early 2000s are resurfacing as one of this year’s most talked-about beauty trends. Dubbed the Y2K lip revival, the look has found new life on TikTok and Instagram, where creators aren’t just revisiting the era, they’re searching for the perfect baby-pink milky shade to make it modern, soft, and […] More
Gucci Glow Blush expands the face makeup range with a product designed to deliver radiance through texture, finish, and controlled color payoff. The blush arrives in six shades, with two available exclusively online. The formula focuses on a pearlescent glow that reads fresh on the skin while maintaining a lightweight feel suited to daily wear. […] More
Huda Beauty expands its Easy Bake line with the introduction of Easy Bake Pressed Powder, a new product developed as a fully distinct formula. This launch marks the brand’s first true pressed interpretation of Easy Bake, created after extensive laboratory testing to refine texture, performance, and wear. The result separates this powder clearly from the […] More
With Dior Forever Skin Bronze, Dior introduces its first bronzing balm stick, and the timing feels precise. As bronzer cycles back toward skin-first finishes and away from contour-heavy techniques, this launch positions warmth as something blended into the complexion rather than drawn on top of it. MAKEUP The formula arrives as a balm stick designed […] More
NOT BEAUTY confirms a holiday restock of its signature lip gloss, going live on December 24 at 10AM PST. The release arrives as part of a holiday campaign fronted by SZA, who announced the return directly to her audience. Framed with warmth and humor, the message responds to customer reviews and demand. LIPS The holiday […] More
Beauty doesn’t need more noise in 2026. After years of accelerated trends, filtered perfection, and aesthetic overload, the industry reaches a point where subtraction feels more radical than addition. The question shifts from what’s new to what no longer makes sense. BEAUTY From overworked faces to routines built for performance rather than real life, these […] More
Valentino introduces its Holiday 2025 Beauty campaign with a vibrant, high-impact visual language. Renowned Fashion Photographer Carlijn Jacobs crafts a festive atmosphere using bold lighting and saturated color, channeling the spirit of celebration. The campaign’s creative direction prioritizes product storytelling, placing the spotlight on signature Valentino beauty items and seasonal exclusives. Beauty Makeup Looks Makeup […] More
e.l.f. introduces the Halo Glow Silky Powder Highlighter as a powder formula created to give skin a glowy, glass-skin finish. Designed as a silky-soft highlighter, the product focuses on texture, finish, and wear, positioning itself as an accessible option for achieving luminosity without heaviness. The formula centers on finely milled micro-shimmer, which gives the powder […] More
MAC Cosmetics names K-pop artist Ella, also known as Ella Gross, as its new Global Ambassador, marking a strategic move toward a younger, cross-cultural voice within the brand. The South Korean-American singer, currently a member of the girl group MEOVV, enters a long-term partnership with the Estée Lauder Companies-owned beauty house. Her appointment places her […] More
