Maybelline New York begins the holiday season with “Maybe This Christmas,” a new five-part microdrama led by Lacey Chabert and Dustin Milligan. The project embraces the rapid rise of microdramas and connects that trend to the familiar pull of seasonal storytelling. Across its short episodes, the series combines romance, humor, and a soft mystery while […] More
Maybelline expands its Lash Sensational range with Lash Sensational Body Full Volume Lifting Washable Mascara, a formula designed for users who want significant lift, long wear, and buildable volume. The mascara arrives in three shades, Very Black, Blackest Black, and Brownish Black. MASCARAS The mascara centers on its 24-hour lifting effect. Once applied, the formula […] More
Miley Cyrus stars in the launch of the Maybelline Moisturizing Serum Lipstick, a product that redefines lip color through skincare-level hydration and a vibrant finish. Presented at Bar Marmont in Los Angeles, the launch introduced a formula infused with hyaluronic acid and a nourishing oil blend, designed to give lips long-lasting moisture and color depth. […] More
Maybelline New York has appointed Miley Cyrus as its newest global ambassador, marking the start of a long-term partnership. The announcement signals a new chapter for the brand and reflects its focus on self-expression and creativity through makeup. NEWS “Maybelline shares my belief that makeup should be expressive, ever-evolving,” Cyrus said. “Partnering with Maybelline, a […] More
Maybelline New York’s latest launch, the Superstay Teddy Tint, brings a new level of softness and longevity to lip tints. This innovative product promises a plush, velvety texture that glides onto lips, offering a unique feel and look that distinguishes it from traditional lip tints. With up to 12 hours of lasting power, this lip […] More
