The Ordinary is pulling back the curtain on one of the beauty industry’s most expensive habits: celebrity endorsements. From April 25 to 27, the skincare brand is hosting a three-day pop-up in New York City’s Soho neighborhood titled “The Secret Ingredient.” The experiential installation takes a direct aim at inflated marketing costs and the price […] More
SHEGLAM is dialing up the glow with the release of its new Buttery Bliss Blush Stick, a pocket-sized powerhouse designed to deliver hydration, buildable pigment, and a luminous finish. Described as “smoother than smooth,” the product is crafted to blend seamlessly into the skin, giving cheeks a natural flush with a dewy, skin-like texture. Retailing […] More
Many of us associate acne with puberty, but did you know it can affect adults too? Explore the reasons why we can develop this skin condition in adulthood and the most effective methods of treatment. What is Adult Acne? Acne is a common skin condition that impacts up to 50 million Americans annually. When it […] More
Paris Hilton is reentering the beauty space with the launch of her new skincare brand, Parívie. The 44-year-old media mogul took to Instagram this week to reveal the brand, which officially debuts on May 7. Billed as a luxury skincare line inspired by self-confidence and timeless beauty, Parívie marks Hilton’s most personal venture yet in […] More
A ski resort offers a deeply rewarding experience, with breathtaking mountain views and one of the most exhilarating forms of exercise. However, the cold, dry conditions can be harsh on your skin and hair. By the end of your trip, you may experience dryness, chapped lips, and itching – common concerns in high-altitude environments. Fortunately, […] More
Milk Makeup is introducing Hydro Grip 12-Hour Hydrating Gel Skin Tint, a complexion product designed to deliver longwear hydration and lightweight coverage. This innovative skin tint promises up to 12 hours of wear without fading, caking, or settling into fine lines, making it an ideal choice for those seeking effortless, everyday makeup that keeps skin […] More
Rhode, the rising star in the beauty industry, is set to impress with its latest offering, the Peptide Lip Tint in Sugar Cookie. The Peptide Lip Tint in Sugar Cookie is described as a sheer-but-buildable hot pink gloss, infused with pink and blue shimmers that catch the light for a high-shine, glittering effect on the […] More
Fine lines, acne scars, and uneven skin tone can feel like a constant struggle. While a solid skincare routine helps maintain healthy skin, some concerns require a more advanced solution. That’s where laser skin resurfacing comes in – it works beneath the surface to refine texture, even out tone, and reveal smoother, rejuvenated skin. This […] More
Isamaya Ffrench is set to introduce a new chapter in her beauty brand with the launch of the Core Collection, a permanent range designed to redefine everyday makeup. Unlike her previous bold and experimental releases, this collection focuses on skincare-infused formulas, housed in sleek chrome packaging. The lineup includes a Sculpting Stick, Five Point Lift […] More
There are always new products and ingredients in the skin care industry, each claiming to be wrinkle-easing, protecting the fountain of youth and skin-saving. While it is challenging to confirm there is a product like that, there is one that caught the attention of many: Squalane. If you’ve been wondering why squalane is everywhere? Or […] More
The Ordinary continues to push the boundaries of innovation and accessibility with the introduction of the GF15% Solution, a groundbreaking serum designed to support skin rejuvenation and combat visible signs of aging. Launching January 7, 2025, this advanced formulation combines three plant-based growth factors—EGF, IGF, and TGF—delivering transformative skincare benefits at an affordable price of […] More
The skincare industry has grown immensely, often leaving consumers overwhelmed when crafting a clear and effective skincare routine. Selecting the right product for sensitive or irritated skin can be particularly daunting. Hypochlorous acid (HOCl) has become popular for its gentle yet effective properties. It has plenty of skincare benefits. In this article, we will discuss […] More
