the ordinary

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  • The Ordinary Presents Sulfur 10% Powder-to-Cream

    The Ordinary announces its latest skincare innovation: the Sulfur 10% Powder-to-Cream Concentrate. With a formula centered on 10% colloidal sulfur, the product offers a modern alternative to conventional spot treatments. Designed to address breakouts with precision, it transforms from powder to cream on contact with the skin, making it both hygienic and convenient for on-the-go […] More

  • The Ordinary Questions Beauty Industry Norms in NYC Event

    The Ordinary is pulling back the curtain on one of the beauty industry’s most expensive habits: celebrity endorsements. From April 25 to 27, the skincare brand is hosting a three-day pop-up in New York City’s Soho neighborhood titled “The Secret Ingredient.” The experiential installation takes a direct aim at inflated marketing costs and the price […] More