Subterms
Vyrao introduces its ninth and tenth launches with two playful, gender-neutral fragrances, Ludeaux and Ludatrix, fronted by Isamaya Ffrench and Mia Khalifa. The new scents continue founder Yasmin Sewell’s collaboration with perfumer Meabh McCurtin and IFF’s Science of Wellness program, using neuroscience-backed natural ingredients designed to heighten sensuality, confidence, and energy. FRAGRANCES For Ludeaux, Vyrao […] More
TAMBURINS introduces its “Sunshine” fragrance collection through a campaign featuring Felix of STRAY KIDS, merging scent, storytelling, and sculptural design. The campaign unfolds with Episode 1: Napping Sunshine Beneath the Sunlight — An Infinite Journey Within a Dream, a poetic visual where everyday tenderness meets imagined strength. FRAGRANCES The narrative begins in a serene moment: […] More
Acqua di Parma expands its Signatures of the Sun collection with “Gelsomino a Freddo,” a fragrance shaped by the ancient cold enfleurage technique. The eau de parfum captures the essence of freshly harvested jasmine blossoms through a delicate 48-hour extraction process that preserves the flower’s most subtle facets. Each cycle gently transfers the aroma onto […] More
Vyrao expands its lineup with a pair of gender-neutral fragrances that invite play and pleasure. Ludeaux and Ludatrix arrive as the brand’s ninth and tenth launches, and they continue founder Yasmin Sewell’s collaboration with perfumer Meabh McCurtin and IFF’s Science of Wellness program. The team taps precious plant ingredients and measured scent-emotion data to shape […] More
Tilda Swinton fronts the campaign for Tom Ford Black Orchid Reserve, a fragrance that expands on the house’s most iconic scent. The campaign presents Swinton through images captured by Inez and Vinoodh, directed by Haider Ackermann. FRAGRANCES Swinton describes her connection to the project with characteristic depth. “It is a profound honour for me to […] More
Aesop prepares to unveil its newest Eau de Parfum, “Above Us, Steorra,” a fragrance that presents amber in a light not often explored. Conceived by Céline Barel, a long-time creative partner of the brand, the scent draws on three abstract sources: Mayuzumi Madoka’s poem Shooting Star, a photograph of the night sky, and the iridescent […] More
Glossier has once again redefined the boundaries of personal scent with the launch of its latest fragrance, You Fleur, a unisex perfume that promises a unique olfactory experience for each wearer. Launched in 2025, You Fleur is designed to enhance the natural scent of the skin, adapting its characteristics to create a truly personal aroma […] More
Prada’s renowned Infusion collection expands in 2024 with the launch of Infusion de Rhubarbe, a lively aromatic-fruity fragrance that reimagines the essence of rhubarb. Known for its bold contrasts, rhubarb’s vibrant pink and green hues are reflected in this playful yet sophisticated scent. The fragrance strikes a balance between sweet and tangy, encapsulating the unique […] More
anatomé introduces its Wellbeing Parfums collection, reimagining fragrance as a tool for emotional and physical well-being. Moving beyond traditional perfume concepts, the collection blends botanical essences with aromachology—the science of scent’s impact on the brain—to support a balanced lifestyle. With each parfum, anatomé taps into the power of nature to offer more than just a […] More
During Art Basel Paris, Reference Studios unveiled Reference Times at Dover Street Parfums Market, marking the latest chapter in its olfactive project. The highlight of the launch is the collaboration with Norwegian artist Bjarne Melgaard, whose involvement adds a provocative, artistic edge to the series. This partnership represents the second edition of Reference Times, expanding […] More
Aesop, renowned for its luxury skincare and fragrance offerings, is set to debut “Virēre,” the latest addition to its Eau de Parfum collection. Departing from the intricate and layered compositions of the “Othertopias” line, “Virēre” embraces a mre straightforward and refreshing approach. This new fragrance is designed to evoke the essence of sun-dappled afternoons, blending […] More
Parfums de Marly consistently delivers scents that are as bold as they are refined. Their latest offering, Palatine Eau de Parfum, is no exception. Inspired by the grandeur of the Château de Marly, this new fragrance is a tribute to women who embrace their individuality with confidence and sophistication. The fragrance journey of Palatine begins […] More
