L’Oréal Paris expands its lip category with Hyaluron Tint Lip Stain Serum, a hybrid that brings together the saturation of a lip stain and the texture of a serum. The formula focuses on hydration, comfort, and adaptable color, creating a format that suits quick routines and more defined looks. Hyaluron Tint appears in eight shades […] More
Kering and L’Oréal announced that they are entering a long-term strategic partnership in luxury beauty and wellness. The agreement includes several key components: L’Oréal will acquire the historic fragrance house Creed, gain 50-year licenses to produce beauty and fragrance lines for Gucci, Bottega Veneta, and Balenciaga, and collaborate with Kering on a new wellness venture […] More
After more than 15 years away from the beauty segment, Mugler is making a bold return with a limited-edition makeup collection created in partnership with L’Oréal Paris. The launch follows L’Oréal’s acquisition of Mugler’s fashion and fragrance business in 2021 and marks a new chapter for the brand, which has long been defined by iconic […] More
L’Oréal Groupe has entered into an exclusive worldwide license agreement with Miu Miu, a subsidiary of Prada S.p.A. This long-term agreement, announced on 9 February 2024, covers the creation, development, and distribution of luxury beauty products under the Miu Miu brand. This move marks a new chapter in beauty for Miu Miu. Miu Miu, established […] More
French beauty brand L’Oréal Paris named media icon, successful entrepreneur, and model Kendall Jenner as their newest brand ambassador. Jenner is set to debut her inaugural campaign, this September, as the face of L’Oréal Paris’ longwear lipstick from the Infallible line. The franchise carries the tagline “I’m not infallible, but my makeup is,” which perfectly […] More
Acqua di Gio by Giorgio Armani changed the business for Mr Armani and his Milan based company, in fact it catapulted the designer into a leading name in the fragrance business catapulting the growth of the Armani Beauty business. This iconic scent is till this day one of the most popular masculine scents. Today DSCENE […] More
Beauty house L’Oréal Paris announced Mare of Easttown star Kate Winslet as the brand’s new spokesperson. Among other L’Oréal Paris‘ ambassadors are Viola Davis, Eva Longoria, Jane Fonda, and Helen Mirren. Fashion photographer Sølve Sundsbø captured the images. It’s taken work to get to a place where I make no apology for who I am, […] More
Discover L’Oreal Paris x Camila Cabello Havana 14-piece collection, singer’s first-ever makeup line, inspired by her hometown Havana, and her own signature makeup look. Fashion photographer An Le captured L’Oreal Paris x Camila Cabello Havana campaign, featuring Camila herself. “To me beauty is about being happy and comfortable in your own skin, so you can […] More
Supermodels Karlie Kloss, Luma Grothe, and Xiao Wen Ju star in L’Oreal Paris Botanicals Fresh Care‘s Fall Winter 2017.18 advertising campaign. In charge of photography was Kenneth Willardt, with beauty from hair stylist Stephane Lancien, and makeup artist Charlotte Willer. “Botanicals Freshcare is an atelier dedicated to crafting luxurious hair care infused with botanical ingredients. […] More
Fans of Balmain are in for a treat with the special L’ORÉAL PARIS X BALMAIN collaboration set for a release in September 2017. The capsule collection consists twelve matte shades by Color Riche, designed with a multi-cultural sentiment in mind with every shade in mind. “No matter your origin, no matter your tribe. Come together, […] More
Supermodel Marlon Teixeira stars in L’Oreal Paris Men Expert Hydra Sensitive‘s Spring Summer 2017 advertising campaign captured by fashion photographer Kenneth Willardt. Beauty is work of hair stylist Stephane Lancien, and makeup artist Charlotte Willer. For more of Model Marlon Teixeira visit our sister magazine MMSCENE. More
Supermodels Bianca Balti, Luma Grothe, and Alexina Graham star in L’Oreal‘s Matte Addiction Spring Summer 2017 makeup advertising campaign. In charge of photography was Kenneth Willardt, with styling from Michael Angel. Beauty is work of hair stylist Stephane Lancien, and makeup artist Charlotte Willer. More
