Prada presented its Spring Summer 2026 womenswear show on September 25, 2025 at the Deposito of Fondazione Prada in Milan. The industrial space set the stage for one of the key moments of fashion week. RELATED: PRADA SPRING SUMMER 2026 COLLECTION The guest list drew together a wide mix of actors, musicians, and artists. Kasumi Arimura, […] More
Prada introduces Paradoxe Radical Essence as the most concentrated version of its original fragrance. This new floral gourmand signature reimagines the Paradoxe floral ambery woody scent by adding unexpected edible elements and richer intensity. Fragrance Ambassador Emma Watson unveiled this latest creation, highlighting its sophisticated and bold character. FRAGRANCES The fragrance unfolds through three key […] More
Prada brings one of its most recognizable fashion motifs into the beauty sphere with the unexpected launch of the Banana Yellow Balm. Unveiled by Prada Makeup Ambassador Sabrina Carpenter, the balm playfully reimagines the house’s iconic banana print from the Spring Summer 2011 runway, now uniquely brought to life on the lips. It’s bold, bright, […] More
Prada Beauty has once again elevated the beauty game with the introduction of its latest innovation, the Pradalines Eye Pencil. This new line promises to redefine eye makeup with its unique combination of rich, vibrant colors and effortless application. MAKEUP The Pradalines Eye Pencil stands out for its creamy, long-lasting texture that allows for smooth […] More
Prada Beauty enlists Grammy-winning singer and brand ambassador Sabrina Carpenter to present its latest makeup innovation: the Pradascope Lash Extending Mascara. Following the success of viral products like the Astral Pink Lip Balm and Tonka Monochrome Soft Matte Lipstick, the mascara promises high-impact results with a sleek, modern aesthetic. MAKEUP The Pradascope Lash Extending Mascara […] More
Prada Beauty has unveiled three new shades to its Monochrome Soft Matte Lip Color line, enhancing the existing collection with more wearable options for a variety of skin tones. These shades, B101 Tiepolo (nude brown), B107 Sedona (naked brown), and B109 Amaranto (pink nude brown), join the current lineup, offering consumers a greater range of […] More
Prada introduces its latest fragrance, Paradoxe Virtual Flower Eau de Parfum, expanding the boundaries of sensory perception within the Fresh Floral fragrance family. This innovative scent, crafted in 2024, showcases floral elements enhanced in a unique way by Artificial Intelligence. This advanced technology allows perfumers to explore new creative possibilities and compose unexpected accords. […] More
In the whirlwind of the past few years, navigating a virtual-first world has become the new norm. Alongside this shift, we’ve witnessed a seismic transformation in how consumers interact with beauty products, thanks to the meteoric rise of e-commerce and social commerce. While the charm of in-store shopping remains, there’s an undeniable appeal to the […] More
The Prada Spring Summer 2024 Women’s Fashion Show took place on September 21, 2023, within the Deposito at Fondazione Prada in Milan, under the banner of “Prada Milano Dal 1913.” The collection for Spring Summer 2024 pays homage to a handbag design originally conceived by Mario Prada, who was not only the grandfather of Miuccia […] More
Italian luxury house PRADA has been at the forefront of avant-garde fashion since its founding in 1913, establishing a brand that transcends mundane products to create an entire universe synonymous with daring and unconventional fashion. With a strong emphasis on experimentation, Prada challenges conventions and pushes the creative boundaries. Their innovative approach draws inspiration from […] More
Designers Miuccia Prada and Raf Simons presented the PRADA Spring Summer 2024 Menswear Collection titled Fluid Form, with a fashion show held on June 18th, inside the Deposito at Fondazione Prada, during the recently finished Milan Fashion Week. The collection investigates the concept of fluid architecture around the human body, with the goal of achieving […] More
Luxury house PRADA unveiled its Spring Summer 2023 Touch of Crude Womenswear Collection, that explores sequence of realities – reflections, refractions, and observations, on Thursday, September 22nd, during the ongoing Milan Fashion Week. Among the celebrities who attended the show were Pierpaolo Piccioli, Bryan Boy, Italian singer Mahmood, Spanish actor Manu Rios, Chiara Ferragni and Fedez, Storm Reid, Diana Dilvers, […] More
