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Prada’s Paradoxe Virtual Flower: A New Era of AI-Augmented Perfumery

Explore Prada’s Paradoxe Virtual Flower, a fragrance that pushes the boundaries of florality and technology

Courtesy of Prada

Prada introduces its latest fragrance, Paradoxe Virtual Flower Eau de Parfum, expanding the boundaries of sensory perception within the Fresh Floral fragrance family. This innovative scent, crafted in 2024, showcases floral elements enhanced in a unique way by Artificial Intelligence. This advanced technology allows perfumers to explore new creative possibilities and compose unexpected accords.


Paradoxe Virtual Flower Eau de Parfum is a floral musky fragrance that captures the airy, natural scent of jasmine. The fragrance opens with fresh and zesty top notes of Italian Vert de Bergamot, setting a lively and invigorating tone. The heart of the fragrance is an exquisite blend of Jasmine accord and Neroli, creating a flowery and sophisticated bouquet. The base notes of Musk and Ambrette provide a comforting, second-skin sensation, making this eau de parfum ideal for the vibrant seasons of Spring and Summer.

Courtesy of Prada

The bottle design of Paradoxe Virtual Flower reflects Prada’s essence of reinvention and contrast. Inspired by the iconic Prada triangle logo, the minimal and delicate bottle is designed to rest on its sid. The light pink color of the fragrance contrasts beautifully with Prada’s coat of arms logo, and the bottle is elegantly finished with ‘Virtual Flower’ inscribed on its top chamfer. The design is not only aesthetically pleasing but also practical, as the bottle is refillable, aligning with modern sustainable practices.


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For an intensified fragrance experience, it is recommended to apply Paradoxe Virtual Flower Eau de Parfum to the creases of your knees and elbows, where body warmth will enhance the scent’s longevity. If you prefer applying perfume to your wrists, be mindful to reapply after hand-washing, as frequent washing can rinse off the scent. It’s also advisable to avoid rubbing or dabbing the skin after application, as this can break down the fragrance and cause it to wear off more quickly.

Courtesy of Prada

The notes of Paradoxe Virtual Flower are carefully curated to create a balanced and evocative scent. The fresh and zesty top notes of Vert de Bergamot from Italy provide an invigorating start, leading into a lively heart of Jasmine AI accord and Neroli that adds a sophisticated floral depth. The base notes of Musk and Ambrette offer a comforting finish, making the fragrance feel like a natural extension of the wearer’s own skin.

By incorporating Artificial Intelligence, Prada has pushed the boundaries of what is possible in scent creation, resulting in a perfume that is both timeless and cutting-edge. This fragrance promises to be a beloved addition to any perfume collection, embodying the fresh, floral, and musky essence that Prada is renowned for.

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