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Elizabeth Arden introduces Eternal Aura with actress Leighton Meester as global ambassador, marking the brand’s first major flagship fragrance launch in eight years. The campaign places Meester at the center of the fragrance’s identity while presenting Eternal Aura as a floral amber composition shaped through contemporary perfumery and scientific research. FRAGRANCES Meester’s appointment connects the […] More
Chanel introduces the Denim Makeup collection, a limited-edition release led by Lily-Rose Depp and created by Comètes Collective member Valentina Li. The project transforms denim’s visual language into cosmetic form, drawing directly from indigo tones, faded blues, and metallic reflections. The campaign places Depp in washed denim jackets and logo earrings, linking the material reference […] More
Centellian24 has announced Taehyun of TOMORROW X TOGETHER as its newest global ambassador, marking the K-beauty brand’s move to expand its presence with younger audiences worldwide. The partnership aligns the skincare label with one of K-pop’s most influential figures as it continues to strengthen its visibility in the United States and international markets. SKINCARE The […] More
Fara Homidi Beauty expands its lineup with the Essential Eye Compact, a new shadow trio designed for long-wearing color and a lived-in finish. EYE SHADOWS The launch arrives with a campaign starring Paloma Elsesser, whose presence reinforces the brand’s direction toward rich tones and modern staples. The Essential Eye Compact focuses on performance and texture. […] More
Matrix names KATSEYE as its new Global Brand Ambassadors, marking a one-year partnership with the Grammy-nominated girl group. The collaboration stands as the first of its kind for both Matrix and KATSEYE. According to Global General Manager Andrew Edwardson, the alliance reflects a shared focus on inclusivity, individuality, and movement. NEWS The six-member group: Yoonchae, […] More
Calvin Klein Fragrances names Grammy Award-winning singer-songwriter Rosalía as the face of its new Euphoria Elixirs. The launch introduces a new chapter within the Euphoria franchise through three parfum-intense creations centered on confidence, pleasure, and sensuality. FRAGRANCES The Euphoria Elixirs collection presents ultra-concentrated formulas built around vanilla, the fruit of the orchid and the signature […] More
Rico Nasty enters the beauty space with a limited-edition hair color created in collaboration with Good Dye Young. The shade, titled “Nasty,” joins the brand’s Creator Colors Collection and launches just in time for Valentine’s Day. Founded by Hayley Williams, Good Dye Young continues to expand its roster of artist-driven hues with a purple that […] More
Cardi B prepares to enter the hair care category with the launch of her new brand, Grow-Good Beauty. This brand arrives this spring as part of a joint venture with Revolve Group, the fashion and lifestyle retailer based in California. This exclusive multicategory partnership includes apparel and beauty components. Grow-Good Beauty represents the first beauty […] More
Lemme has introduced its first-ever co-branded gummy, teaming up with Kylie Jenner and Kylie Cosmetics for the limited-edition Skin Glaze Gummies. Timed to coincide with the launch of Kylie Cosmetics’ Pomegranate Lip Butter, the release extends the beauty moment beyond makeup and into ingestible skincare. CAMPAIGNS The campaign stars Kylie Jenner alongside Kourtney Kardashian, founder […] More
Shiseido has appointed LISA as its new Global Ambassador, marking a major moment for the Japanese beauty brand as it continues to expand the global presence of its skincare portfolio. The 28-year-old artist will front Shiseido’s flagship Ultimune franchise, debuting in a new campaign titled Fast. Slow. Free. SKINCARE The campaign represents LISA’s first collaboration […] More
Kylie Cosmetics launched a new Pomegranate Lip Butter inspired by the personal preferences of Kylie Jenner. This product functions as an ultra-hydrating balm. The brand developed this formula to hydrate and protect the skin barrier of the lips. It delivers a juicy sweetness alongside a sheer red color and a glossy finish. This specific release […] More
Rabanne expands its gold universe with Million Gold for Her Parfum, led by Gigi Hadid as the face of the fragrance. Following the 2024 launch of Million Gold for Her Eau de Parfum, the Maison advances the concept through a richer composition designed to intensify presence after dark, shifting the focus toward warmth, density, and […] More
