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MAC Cosmetics launches its new Powder Kiss Hazy Matte collection with a campaign led by Doja Cat and Ella Gross of K-pop group MEOVV. The release introduces a soft-focus matte lip direction through lipstick and mousse formulas developed to deliver blurred color with strong pigment. With this launch, MAC expands its Powder Kiss line through […] More
Kendall Jenner has been named the new global fragrance ambassador for Emporio Armani, fronting the launch of the brand’s latest women’s scent, Power of You Eau de Parfum. The campaign marks a significant new chapter for Emporio Armani’s fragrance universe, positioning the scent as a modern expression of confidence, energy, and individuality. Power of You […] More
HERA has released the first teaser for its upcoming Sensual Tinted Shine Lip Serum, a launch that signals a refined shift in tone rather than a loud debut. Fronted by Global Ambassador Felix, the rollout positions lip shine as a study in mood, texture, and presence. LIPS Muted hues, controlled light, and a soft-focus finish […] More
Dior expands the Dior Addict universe for 2026 with a coordinated release that pairs new Lip Glow Oils with a trio of fragrances. The launch brings together beauty, scent, and image under a single campaign led by Dior ambassadors Anya Taylor-Joy, Jisoo and Willow Smith. Shot by photographer Drew Vickers and accompanied by a film directed […] More
NOT BEAUTY confirms a holiday restock of its signature lip gloss, going live on December 24 at 10AM PST. The release arrives as part of a holiday campaign fronted by SZA, who announced the return directly to her audience. Framed with warmth and humor, the message responds to customer reviews and demand. LIPS The holiday […] More
Anya Taylor-Joy, Jisoo, and Willow Smith join Dior Perfumes as Dior introduces a new chapter built around Dior Addict. The three Dior makeup faces step into fragrance through three new creations, extending their presence within the house beyond makeup. Anya Taylor-Joy enters the project as an on-screen force whose presence extends from cinema to the […] More
MAC Cosmetics names K-pop artist Ella, also known as Ella Gross, as its new Global Ambassador, marking a strategic move toward a younger, cross-cultural voice within the brand. The South Korean-American singer, currently a member of the girl group MEOVV, enters a long-term partnership with the Estée Lauder Companies-owned beauty house. Her appointment places her […] More
NARS has named Kaia Gerber as the new Global Brand Ambassador, selecting the American model and actress to lead the upcoming Afterglow Lip Balm campaign. The appointment formalizes a relationship that has developed gradually and places Gerber at the center of a major product release scheduled for later this month. The campaign was photographed by François […] More
Mariah the Scientist steps in as the new face ambassador for Urban Decay as the brand introduces Tube Job Mascara and opens a new retail channel. The R&B singer fronts the launch campaign while the mascara debuts exclusively on TikTok Shop. The release marks the first time a brand from L’Oréal Luxe has launched a […] More
Italian musician Wax stars in MMSCENE Magazine’s December 2025 digital cover story, captured by photographer Marco Fornasiero. The shoot’s styling comes through LaDécadanse Studio with pieces from Dsquared2 and KVRT STVFF, while grooming by Luigi Iacono shapes a refined finish. D.O.P. Fabio Bottiroli adds a cinematic layer that supports the tone of the editorial. Alongside […] More
Chanel has officially named BTS member Jung Kook as its global ambassador for Fragrances and Beauty. The announcement was shared via Chanel’s Instagram, confirming the partnership and signaling the brand’s investment in artists who shape contemporary culture. Jung Kook described Chanel as a house that honors its heritage while embracing modern creativity. He emphasized that […] More
MAC announces singer and songwriter Chappell Roan as its new Global Brand Ambassador, marking a major moment for the artist whose story with the brand began years ago with her first Lipglass. She recalls shouting, “Holy sh*t, I’m a MAC girl!” in middle school after trying the product for the first time. NEWS Roan has […] More
