Read more about fragrances for men news from Beauty Scene—new launches, trend updates, and editor picks worth trying.
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Father’s Day on June 21 is a chance to celebrate fathers and father figures with gifts that feel personal and well chosen. Fragrance, skincare and grooming offer some of the most thoughtful options, bringing care, pleasure and a sense of occasion into products he can continue using long after the day itself. BEAUTY This Beauty […] More
There is a particular kind of fragrance that earns its reputation quietly, through word of mouth, through skin rather than press releases, through the moment someone asks you what you are wearing. INITIO Parfums Privés Lift Me Up is moving exactly that way. Launched globally in February 2026 following an exclusive pre-launch at Neiman Marcus […] More
Chanel introduces Jacob Elordi as the new face of Bleu de Chanel L’Exclusif with a campaign film directed by Alfonso Cuarón. The release marks a major beauty announcement for 2026 and gives the new fragrance a cinematic launch built around motion, pursuit, and desire. Cuarón turns the campaign into Chanel’s first action film, placing Elordi […] More
YSL Beauty has tapped global ambassador Austin Butler to front the newest addition to its MYSLF fragrance collection, MYSLF Eau de Toilette Intense. The new scent expands the cult-favorite line through a fresher and more intense direction, with the brand describing it as “minerally fresh, intensely musky and radically sensual.” Inspired by the changing nature […] More
Chanel names Jacob Elordi as the new face of Bleu de Chanel, positioning the actor within the brand’s fragrance universe through a campaign shaped by image and film. The decision places a recognizable figure at the center of a scent that holds strong global visibility, aligning the fragrance with a contemporary presence that resonates across […] More
Zegna presents MEMORIE, a new fragrance collection built around six perfumes that interpret moments connected to the life and vision of founder Ermenegildo Zegna. The collection transforms memories of place, work, and landscape into scent, translating more than a century of history into a sequence of olfactory chapters. To accompany the launch, Zegna introduces a […] More
Valentino Beauty expands the Born in Roma fragrance family with the launch of Born in Roma Purple Melancholia, presented as a new Donna and Uomo duo arriving in January 2026. The release explores memory, individuality, and creative emotion through scent, using melancholy as a generative force rather than a passive mood. The fragrances approach emotional […] More
As the fragrance world turns toward a new decade of olfactory exploration, 2026 promises an evolution that goes beyond mere accords and bottle design. FRAGRANCES Perfume in 2026 will be less about scent as accessory and more about scent as narrative, identity, and emotional architecture, a structural shift driven by cultural currents, environmental urgency, and […] More
Rabanne released two new limited fragrances, Fame in Love for women and Phantom in Red for men. Both scents are now available through the brand’s official website, marking a focused expansion of two established fragrance lines. Rather than introducing entirely new identities, Rabanne sharpens existing concepts through intensified formulas, bolder color cues, and compositions designed […] More
Prada introduces Prada Paradigme, a new men’s fragrance that questions conventions and invites a shift in perspective. Continuing the brand’s long tradition of creative experimentation, the scent asks a provocative question: What if there is another way? FRAGRANCES At once refined and daring, Prada Paradigme explores the tension between the inner self and the outer […] More
British beauty brand Rehab enters men’s grooming with actor Lucien Laviscount as the face of its debut campaign. Known for his role as Alfie in Emily in Paris, Laviscount lends presence and charisma to a launch that translates Rehab’s performance-led beauty philosophy into a men’s line centered on simplicity and care. CAMPAIGNS Founded in 2022 […] More
Chanel extends the Bleu de Chanel line with a creation that carries fragrance into new territory. Bleu de Chanel L’Exclusif arrives as a concentrated perfume designed by Olivier Polge, Chanel’s in-house perfumer. Every detail, formula, bottle, and campaign, signals a vision of masculine scent shaped by intensity and depth. The Composition Olivier Polge describes Bleu […] More
