The Ordinary is pulling back the curtain on one of the beauty industry’s most expensive habits: celebrity endorsements. From April 25 to 27, the skincare brand is hosting a three-day pop-up in New York City’s Soho neighborhood titled “The Secret Ingredient.” The experiential installation takes a direct aim at inflated marketing costs and the price […] More
In recent years, the skincare industry has witnessed a resurgence of interest in animal-based products, marking a departure from the previously dominant vegan and plant-based trends. SKINCARE This shift is characterized by the revival of traditional ingredients such as beef tallow, snail mucin, and bee venom, which are gaining popularity for their purported skin benefits […] More
Laneige, the K-beauty powerhouse known for its skincare innovations, has launched a new flavor in its beloved lip care lineup, Matcha Bubble Tea. This release combines the soothing aroma of matcha with the nourishing formulas the brand is known for, offering a refreshing take on lip hydration. Available in two formats, the Lip Sleeping Mask […] More
Starface, the skincare brand renowned for transforming acne treatment into a statement of self-expression, has unveiled its latest offering: the Big Pink compact. This new product features 32 pink star-shaped hydrocolloid pimple patches, housed in a vibrant pink compact, and is priced at $14.99. Set to launch on April 9, the Big Pink aims to […] More
Many of us associate acne with puberty, but did you know it can affect adults too? Explore the reasons why we can develop this skin condition in adulthood and the most effective methods of treatment. What is Adult Acne? Acne is a common skin condition that impacts up to 50 million Americans annually. When it […] More
Celebrity makeup artist and beauty entrepreneur Patrick Ta expands his beauty empire with a luxurious new body care collection titled Made to Be Seen. Known for his high-glam aesthetic and glow-centric formulas, Ta now brings his signature radiance to the body with a four-piece line designed to hydrate, highlight, and scent the skin from head […] More
Paris Hilton is reentering the beauty space with the launch of her new skincare brand, Parívie. The 44-year-old media mogul took to Instagram this week to reveal the brand, which officially debuts on May 7. Billed as a luxury skincare line inspired by self-confidence and timeless beauty, Parívie marks Hilton’s most personal venture yet in […] More
The quest for luminous, healthy-looking skin is universal, yet terms like “radiant” and “glowing” often remain vague and confusing for consumers. The Ordinary, renowned for demystifying skincare ingredients and making effective skincare accessible, aims to redefine the meaning of radiance. The brand introduces its latest innovation, the Multi-Antioxidant Radiance Serum, launching on April 1st. SKINCARE […] More
Sydney Sweeney, celebrated for her roles in television and film, is now taking the spotlight in the beauty industry as the face of Laneige ‘s latest skincare innovation, the “Bouncy & Firm” Serum. In her newest campaign as the brand’s ambassador, Sweeney shares her personal skincare regimen, attributing her plump and radiant skin to the […] More
A ski resort offers a deeply rewarding experience, with breathtaking mountain views and one of the most exhilarating forms of exercise. However, the cold, dry conditions can be harsh on your skin and hair. By the end of your trip, you may experience dryness, chapped lips, and itching – common concerns in high-altitude environments. Fortunately, […] More
The beauty industry is excited about the latest innovation from Haus Labs, the Bio-Radiant™ Glassy Highlighter Balm. This groundbreaking multi-use product offers more than just a shimmering finish, setting new standards in the integration of makeup and skincare. Launched with a unique formula comprising 64% skincare ingredients, this highlighter balm is set to revolutionize the way […] More
The Ordinary expands its skincare innovation with the launch of the Multi-Active Delivery Essence, the brand’s first-ever essence formula designed to hydrate, soften, and enhance ingredient penetration. SKINCARE Set to launch on February 25, this new addition enters the ‘Prep’ phase of skincare, optimizing the skin’s ability to absorb active ingredients for maximum effectiveness. A […] More
