YSL Libre Vanille Couture Limited Edition Eau de Parfum introduces a captivating twist on the iconic Libre fragrance. This new interpretation blends ambery, gourmand notes with the classic floral warmth of Libre, creating a fragrance that is both sweet and bold. Featuring lavender, orange blossom, bourbon vanilla caviar, and rum liquor absolute, this fragrance leaves […] More
Jean Paul Gaultier introduces Gaultier Divine Elixir, a fragrance that redefines femininity with unapologetic force. More intense and precious than before, this perfume asserts itself with a daring presence. It speaks to women who refuse to follow convention, choosing instead to invent their own rules. FRAGRANCES The fragrance positions itself as a declaration. She who […] More
Byredo introduces “Alto Astral,” a new eau de parfum that salutes Brazil’s vivid cultural energy. Perfumer Jérome Epinette shapes a composition the brand calls bright and addictive, building a musky warmth around sun-leaning notes. The campaign, photographed by Rio native Rafael Maura, focuses on intimate portraits of Brazilians, grounding the launch in lived identity rather […] More
Rare Beauty enters the fragrance space for the first time with the launch of Rare Eau de Parfum. Selena Gomez adds a new product category to her growing beauty line, choosing to focus on scent, accessibility, and design in equal measure. The release arrives alongside four Fragrance Layering Balms, each created to complement the Eau […] More
Prada introduces Paradoxe Radical Essence as the most concentrated version of its original fragrance. This new floral gourmand signature reimagines the Paradoxe floral ambery woody scent by adding unexpected edible elements and richer intensity. Fragrance Ambassador Emma Watson unveiled this latest creation, highlighting its sophisticated and bold character. FRAGRANCES The fragrance unfolds through three key […] More
FENDI celebrates its centenary by launching Eaux d’Artifice, a fragrance inspired by the magic of Rome, the city where the Maison began. This new scent reflects both tradition and a modern outlook, capturing the essence of a place known for its beauty and history. FRAGRANCES The fragrance’s name refers to the French word for fireworks, […] More
Ariana Grande introduces her latest fragrance, LOVENOTES Plush Vanilla Eau de Parfum. This modern vanilla gourmand perfume combines warm, spicy notes with a playful softness, offering a unique sensory experience. The perfume will be available starting July 31 exclusively on Sephora’s website. FRAGRANCES LOVENOTES Plush Vanilla belongs to the warm and spicy fragrance family and […] More
Maison Margiela expands its REPLICA fragrance line with Ideal One, a new Eau de Parfum designed to evoke the intimacy of a perfect match. The launch marks a bold move into sensory intimacy, where human warmth meets technological precision through an innovative Skin Fusion Accord. FRAGRANCES Crafted by perfumer Christophe Raynaud, Ideal One takes inspiration […] More
Carolina Herrera introduces a fresh new chapter in its fragrance portfolio with La Bomba, a 2025 Eau de Parfum crafted for women who move through life with purpose and ease. True to its name, La Bomba makes a confident entrance, wrapped in a butterfly-shaped bottle that symbolizes transformation. The scent arrives as an invitation to […] More
The Chopova Lowena fragrance line is a bold step for the cult-favorite fashion brand. With three sprayable perfumes, Queen Rosa, Hay Zhasmina!, and Great Root, Green Ruth, and matching candles, the line pays homage to Bulgarian flora and tradition. Drawing on founder Emma Chopova’s Bulgarian heritage, the scents feature native ingredients like Bulgarian rose and […] More
Barénia by Hermès is a new addition to the brand’s fragrance lineup, launched in 2024. Created by Christine Nagel, this chypre fragrance offers a blend of fresh, floral, and woody elements. It opens with top notes of miracle berry and bergamot, followed by a heart of white ginger lily, and settles into a base of […] More
PHLUR‘s Soft Spot Eau de Parfum offers a modern take on the floral fragrance family, blending warm, inviting notes of vanilla orchid, sandalwood, and musk. As a skin-on-skin scent, Soft Spot brings a touch of intimacy, wrapping the wearer in a delicate yet sultry veil of warm florals and amber. This fragrance is designed to […] More
