Urban Decay has teamed up with Dove Cameron for a striking new campaign that embraces reinvention and duality. To mark the launch of the Naked Shaped Multi-Tasking Eyeshadow Palette, Cameron appears in two contrasting personas, showcasing both warm and cool-toned variations from the collection.
MAKEUP
The palette pays homage to the cult-favorite Naked palettes of the 2010s while signaling a fresh chapter for the brand centered on experimental self-expression.
Cameron’s ability to transform her look with ease made her a natural choice for the partnership, as Urban Decay leans into a redefined identity. The campaign captures her moving seamlessly between opposing aesthetics, illustrating the palette’s versatility and the freedom to explore different sides of beauty.
“When Urban Decay approached me, it felt so fun and so right. I’ve always admired the brand for its bold support of femininity and unapologetic energy, but their new era spoke to me in a more personal way. I’m in a place in my life where I feel free to be unapologetically myself, and that’s exactly what Urban Decay stands for,” Cameron says.
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The collaboration positions the Naked Shaped Multi-Tasking Eyeshadow Palette as a tool for reinvention, an everyday essential that can transition from understated looks to dramatic statements. With this campaign, Urban Decay and Cameron invite fans to experiment with identity and embrace makeup as a medium for freedom and play.
