Valentino introduces its Holiday 2025 Beauty campaign with a vibrant, high-impact visual language. Renowned Fashion Photographer Carlijn Jacobs crafts a festive atmosphere using bold lighting and saturated color, channeling the spirit of celebration. The campaign’s creative direction prioritizes product storytelling, placing the spotlight on signature Valentino beauty items and seasonal exclusives.
Beauty Makeup Looks
Makeup artist Yadim delivers a series of striking looks for the collection. Metallic eyeshadows, shimmering highlighters, and glossy lips define the palette, designed to capture light and enhance features for evening occasions. The approach is both modern and wearable, with luminous skin and bold accents at the center of each look.
Fragrance and Product Focus
The campaign highlights Valentino’s signature fragrances alongside new limited-edition launches. The glass flacon, adorned with the iconic Valentino stud motif, is styled as a statement accessory. The visuals emphasize the tactile quality of the packaging and the sensorial experience of the scent. Lip glosses and eye palettes in festive shades complete the product lineup, reinforcing the brand’s commitment to luxury and innovation.
Styling and Set Design
Fashion Director Imruh Asha and Set Designer David White collaborate to create a backdrop that amplifies the campaign’s festive mood. Embroidered textiles, radiant lighting, and jewel-toned props provide a rich context for the beauty narrative, supporting the focus on product and artistry.
Choreographer Ryan Chappell’s direction adds dynamic energy, ensuring each frame communicates movement and anticipation. The campaign’s composition draws the eye toward product details and the interplay of color and texture.
Discover more of Valentino Beauty holiday editorial in our gallery:
