Benefit Cosmetics expands its cheek lineup with the launch of Juice Stick Gel Blush and Play Daze Liquid Blush. The two products approach color through distinct textures and finishes while maintaining a shared focus on weightless wear and lasting performance.
BLUSHES
Juice Stick arrives as a gel-cream blush in stick form. The texture glides across the skin with a cooling sensation and leaves behind a sheer, juicy flush. The formula feels light on contact and distributes color evenly without heaviness. Goji Berry Seed Oil enriches the blend with essential fatty acids, supporting a nourished feel while the skin carries a fresh glow.
The finish reads luminous and hydrated, and the color builds gradually. A single swipe creates a soft tint. Additional layers intensify the flush and amplify vibrancy. The format allows direct application and quick blending, making it adaptable for subtle daytime color or a stronger statement.
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Play Daze Liquid Blush introduces a different tactile experience. The liquid-to-air formula applies as a velvety soft fluid and sets into a natural-matte finish. Upon contact, the texture spreads smoothly, then transforms as it settles into a lightweight layer that feels almost imperceptible. The effect recalls an airbrushed, cloud-like diffusion across the cheeks.
The matte surface holds intensity while maintaining a refined softness. Color appears saturated and smooth, and the finish remains controlled throughout wear. Play Daze suits those who favor a polished cheek with visible pigment and a soft-focus effect.
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Both blushes offer long wear and resist smudging, holding tone and texture in place while allowing buildable application without caking. Six versatile shades support shifts in intensity and mood. Juice Stick delivers translucent, hydrated color through a cooling gel-cream texture that leaves a fresh, dewy finish, while Play Daze sets from a velvety liquid into an airy natural-matte layer that diffuses pigment with a weightless feel.
Benefit Cosmetics positions Juice Stick and Play Daze as complementary choices within one category. One delivers sheer radiance with a gel-cream glide. The other delivers controlled matte color with a liquid-to-air transformation. With these additions, Benefit offers two distinct paths to bring cheeks to life.
