NYX Professional Makeup expands its product range with the launch of the Fat Oil Body collection, marking the brand’s first move into body care and fragrance in its 27-year history. The release builds on the success of its Fat Oil lip products and introduces a 16-piece lineup that includes body oils, body butters, lotions, and hair and body fragrance mists.
BODY CARE
The launch reflects a shift in how consumers approach beauty. NYX identifies a growing focus on full-body routines, where products extend beyond facial application. Denée Pearson, Global Brand President, connects this direction to the brand’s core identity as an artistry-led company. She points to a community that already uses body products as finishing steps, applying oils, lotions, and shimmer as part of a complete look.
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The collection introduces four scents developed in-house at L’Oréal. Caramelt Mami combines caramel and pistachio cream, offered through body oil, body mist, and body butter. The body oil carries a bronze shimmer, while the body butter delivers a golden finish. Sugar Baddie centers on vanilla cookie and whipped cream, presented across body oil, body mist, body lotion, and body butter with transparent finishes. Coconut Cutie pairs tropical coconut with sweet peach, available in body oil, body mist, and a limited Fat Cheeks Butt Mask, with the oil finished in gold shimmer. Juicy Boo features clementine and mango, offered in body oil and body mist, with a brightening effect in the oil.
Each product integrates skin-focused ingredients, including avocado oil and vitamin E, supporting hydration and surface conditioning. The formulas reflect a balance between care and visual impact, where texture and finish define how each product performs.
Packaging plays a visible role in the collection’s identity. The products arrive in bright, high-impact colors that align with the brand’s established visual language. This approach carries the Fat Oil concept into a new category.
The expansion arrives at a time when body care and fragrance show stronger growth than the broader makeup category. Industry data points to increased sales in both segments, positioning NYX to engage with a wider market.
The Fat Oil Body collection extends NYX Professional Makeup into a new area while maintaining its existing direction. The launch connects product, scent, and finish within a single framework, where body care becomes part of a larger approach to beauty defined by texture, fragrance, and surface. The collection arrives through direct-to-consumer channels and TikTok Shop, with prices ranging from $10 to $18, followed by a global retail rollout on May 1.
