Rhode appears ready to expand its color and glow categories, with Hailey Bieber giving fans a first look during her Met Gala beauty prep. The brand shared behind-the-scenes material from Bieber’s routine, where new products appeared in soft pink and bronze-toned packaging. Rhode has yet to confirm the full product names, but the teaser quickly sparked speculation around bronzers, liquid glow formulas, and a possible extension of the brand’s glazed skin concept.
MAKEUP
The strongest clue points to bronzer. Bieber has already teased the category, and beauty followers have started referring to the potential release as Pocket Bronzers, placing it close to Rhode’s existing Pocket Blush format. The idea fits the brand’s current direction, where compact color products sit next to skin-focused staples. If Rhode follows that structure, the new bronzers could give the brand a warm, face-focused category designed for quick application and daily use.
The second clue comes through a larger package seen during the same product preview. Fans have questioned whether the format points to liquid highlighters, glow drops, or another variation connected to Glazing Milk. The larger size has fueled speculation around a face and body product, especially since Bieber appeared with a high-shine finish across her skin. Rhode has built much of its identity around dewy texture, so a liquid glow product would sit naturally within its existing vocabulary.
Bieber used the products across the face and body, which gives the teaser a stronger summer angle. The finish looked warm, luminous, and skin-forward, keeping with the brand’s preference for makeup that reads close to skincare. Rhode has made that connection central since launch, using language around glazing, moisture, and barrier support across its skin products. A bronzer and glow formula would extend that approach into color without moving too far from the brand’s core aesthetic.
Rhode has not yet confirmed whether the final names will include Pocket Bronzers or Glazing Milk liquid highlighters. For now, those names remain part of fan speculation and early beauty conversation. The confirmed point sits in the teaser itself: new Rhode products are coming soon through the brand’s website and retailers, with Bieber already using them in a visible face and body routine.
