Miu Miu Beauty has named Little Simz as its new UK ambassador, placing the English rapper and actor at the center of the brand’s fragrance activity. She begins the role with Fleur de Lait, a fruity-solar scent created by perfumer Daniela Andrier, and will support further launches throughout 2026, including Miutine and the Beauty Holiday Collection.
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The appointment brings Simz into Miu Miu Beauty’s fragrance universe during a period of expansion for the label. Miu Miu selected her for the emotional force, creative freedom and direct perspective that shape her music and acting career.
Little Simz, born Simbiatu “Simbi” Abisola Abiola Ajikawo, began releasing music in 2010 with her first mixtape, Stratosphere, at the age of 16. She has since released six studio albums and built a distinctive position within British music through lyrics that move between confidence, vulnerability and emotional urgency.
Her sixth album, Lotus, arrived in June 2025. The record explores tenderness, love, liberation and moments of light that follow difficult periods. Miu Miu Beauty cited the album as a key point of connection between Simz and the brand, particularly through its emotional focus and resistance to fixed genre categories.
Simz has also developed an acting career alongside her music. She appeared in the 2019 Netflix revival of the British crime drama Top Boy, where she played Shelley. Her work across both fields has helped establish her as one of the most recognizable creative voices to emerge from the UK in recent years.
For her first campaign, Simz represents Fleur de Lait, a fragrance built around a fresh mango accord. Daniela Andrier created the scent to recall the soft texture of ripe fruit warmed by the sun and the heat that remains on skin after time outdoors.
Miu Miu Beauty connects its fragrance activity with Simz’s music, acting and public image. Her first campaign places Fleur de Lait in focus, while the wider partnership gives her a role across several releases planned for 2026.
