Maybelline New York announced today that Swedish supermodel Frida Gustavsson will become the latest brand ambassador. She joins a distinguished roster of A-list spokeswomen that includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, Jessica White, and Charlotte Free.
“In addition to her stunning career on the fashion runways, Frida’s radiant beauty and positive energy are very inspirational. Her warm and optimistic personality perfectly embodies the Maybelline New York woman of today,” says Maybelline New York global brand president Damien Bertrand. “A Maybelline New York woman is strong and confident—I love that attitude,” says Frida. “I’m honored and thrilled to represent such an iconic brand and to be a part of the Maybelline New York family,” she adds. Maybelline New York U.S. president, David Greenberg says, “Frida will be a welcome addition; her energy, style and beauty are a perfect complement for the Maybelline New York brand.”