H&M Beauty is serving up a sugar rush this summer with its newest limited edition collaboration, this time with none other than Chupa Chups. Launching in July 2025, the playful capsule captures the fun and flavor of the iconic lollipop brand through a candy-colored lineup of lip care, body mist, and accessories designed to turn everyday beauty into a nostalgic treat.
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Inspired by Chupa Chups’ instantly recognizable branding, the packaging takes a retro, high-gloss approach with bold colors and swirled motifs. From lip masks to gloss charms, each product is designed to double as a visual throwback and a functional beauty item. As Mirja Kjellberg, Global Section Head Private Label at H&M Beauty, puts it, “Every product in this collection is designed to turn your beauty routine into a fun, joyful escape, transforming everyday into something as sweet as candy.”
The standout in the collection is the Lip Swirl Overnight Lip Mask (€6.99), which features a two-toned swirl of Choco Vanilla and Strawberry Cream. Formulated with shea butter, it hydrates lips overnight while delivering a dessert-inspired scent. Also in the lip category is the Juicy Duo Lip Balm (€6.99), a cherry-and-watermelon-scented pair of balms that soften lips throughout the day, and the Fruity Fusion Lip Oil Trio (€7.99), which offers a sheer tint with a juicy gloss finish in Apple, Watermelon, and Cherry flavors. All formulas are vegan.
For an all-over refresh, the Cherry Splash Hair & Body Mist (€5.99) leaves a sweet, lasting fragrance that lingers from head to toe.
Beyond beauty, the accessories bring even more fun into the mix. The Lip Gloss Charm (€6.99) is available in Strawberry Cream and Choco Vanilla and comes with a keychain loop, ready to attach to any bag or backpack. The Chupa Chups Water Bottle (€19.99) is a cheerful hydration staple, while the Single Lip Gloss (€3.99) comes in three classic flavors: Strawberry, Cola, and Watermelon.
“We’re beyond excited that Chupa Chups has inspired H&M Beauty’s new limited edition drop!” says Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle. “This collection brings a deliciously playful twist to beauty, transforming everyday routines into indulgent experiences infused with our signature Forever Fun spirit.”
From scent to design, the H&M Beauty and Chupa Chups collaboration invites fans to relive the simple joys of childhood while adding a dose of color and care to their beauty shelf. Whether you’re looking for a nostalgic gift or a sensory boost to your morning routine, the collection offers something sweet for everyone.
Available in stores and online beginning July 2025, the limited edition drop won’t last long.
