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Kris Jenner, Cosmetic Surgery, and the Business of Control

At 69, Kris Jenner refreshes her image with a facelift by Dr. Steven Levine, reinforcing control over her brand and the power of visibility.

Courtesy of Instagram @krisjenner

Kris Jenner recently revealed that she underwent a facelift, this time performed by New York-based plastic surgeon Dr. Steven Levine. While the reveal wasn’t framed as a dramatic storyline on The Kardashians, her noticeably refreshed appearance, and the confirmation from both Dr. Levine and media outlets, sparked renewed conversation around cosmetic surgery, aging, and the role of image in maintaining influence. At 69, Jenner continues to use aesthetic choices as tools for managing her brand, reinforcing her place at the center of the Kardashian-Jenner machine.

This isn’t Jenner’s first cosmetic procedure, nor her first time making it public. In 2011, she had her previous facelift documented for Keeping Up with the Kardashians. The latest procedure, performed over a decade later, is believed to be a more refined technique, possibly a SMAS (superficial muscular aponeurotic system) facelift rather than the deep-plane method widely speculated online. This advanced approach focuses on repositioning the deeper structures of the face for more natural and longer-lasting results, especially significant for someone with a history of prior procedures.

Jenner’s decision to undergo surgery again underscores her ongoing effort to manage how she appears in a world that prizes youth and visibility. Her role isn’t just maternal or managerial, she is the public face of a billion-dollar family brand. That face, quite literally, is an asset. Tightening her jawline and smoothing her contours isn’t simply about aesthetic preference; it’s a signal to the industry, to fans, and to partners that she’s still in control, still relevant, and still central to the family’s empire.

 

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Where some public figures might retreat with age, Jenner’s visibility has sharpened. She’s leaned into high-profile moments, lucrative campaigns, and polished red carpet appearances that require consistency between how she looks and what she represents. The facelift functions here not just as a personal refresh but as strategic maintenance, reasserting command over a highly image-driven career. In a culture that often sidelines women past a certain age, Jenner’s decision to undergo surgery and step confidently back into the spotlight becomes an act of preservation, power, and defiance.

Public reaction to the reveal has ranged from admiration to skepticism. While many praised the results for their elegance and refinement, others speculated whether the images shared on social media had been digitally enhanced. Fans pointed out unusually sharp facial lines and symmetry, leading some to suggest the final presentation involved both surgical precision and post-production polishing. This duality, surgery and software, raises questions about how beauty is constructed and consumed in the digital age.

But Kris Jenner has always operated in the space between authenticity and control. Her latest cosmetic decision continues that pattern. By being open about the procedure while releasing flawless promotional images, she feeds a narrative that feels both personal and managed. It reflects a distinctly Kardashian approach: reveal just enough truth to seem relatable, while keeping enough distance to maintain aspirational perfection.

Ultimately, Jenner’s facelift isn’t just another beauty story, it’s a business decision. It affirms her belief in the power of appearance, not as vanity, but as currency. In choosing to refresh her image at nearly 70, Jenner delivers a clear message: she isn’t stepping aside. The matriarch of one of the most visible families in the world remains as composed and calculated as ever. In the beauty industry, where age often limits visibility, Kris Jenner continues to set her own terms, surgically, socially, and strategically.

Written by Katarina Doric

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