Supermodel Bella Hadid teams up with top models He Cong and Charlene Hogger for Dior Lip Maximizer‘s 2019 advertising campaign. Dior presented their iconic Lip Maximizer, in seven shades, with a new formula, created by Peter Philips, creative and image director of the Dior Makeup.
“At the heart of its formula, hyaluronic acid, organized into microspheres, forms a protective barrier on the lips that retains moisture and helps ensure 24-hour hydration. As agreeable to wear as it is dazzling, Dior Lip Maximizer brings volume to the lips with a visibly plumping effect from each use, while, day after day, the lips are instantly smoothed. Its fresh and delicious new shades, devised by Peter Philips, are inspired by those of the Dior Lip Glow balm. Seven shades are available in either a glossy effect or one bursting with micro-sequins that play with the light for an unprecedented holographic finish. It is worn as a base, solo or as a top coat, combined with the new moisturizing lip balm, Dior Lip Glow To The Max.“
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