Estée Lauder gives Kendall Jenner her first major beauty campaign contract, making Kim Kardashian’s little sister the latest face of their line and member of their family. While Kendall has almost dropped her surname little over a month ago (to be taken more seriously in the fashion industry), house of Lauder is banking on her stardom and family name.
Kendall goes back to her childhood, remembering her mom’s (Kris Kardashian) makeup coming from the Lauder brand. If runways in Milan, Paris, and New York, such as Givenchy and Dolce & Gabbana were not enough to cement Kendall’s fashion model career, will Estée Lauder finally seal the deal?
Kendall is represented by The Society Management in New York, while ELITE MODELS are in charge of her fashion career in Paris, London, and Milan.
See more of the new campaign below: