Supermodels Karlie Kloss, Luma Grothe, and Xiao Wen Ju star in L’Oreal Paris Botanicals Fresh Care‘s Fall Winter 2017.18 advertising campaign. In charge of photography was Kenneth Willardt, with beauty from hair stylist Stephane Lancien, and makeup artist Charlotte Willer.
“Botanicals Freshcare is an atelier dedicated to crafting luxurious hair care infused with botanical ingredients. At every step of the development, each maker, farmers, botanists and chemists put their passion and expertise to find some of the finest Botanicals Freshcare in the world. We created high-performance formulations with sensorial textures and fragrances, free of silicones, parabens and colorants. We’re committed to more sustainability, collaboration, and community. Our search for finer ingredients from natural origin, more sustainable processes and more delightful textures, helped us find a new way to make hair beautiful. And we won’t stop seeking. Because we believe that at every step in life’s journey, we all have an opportunity to find our better nature.“