Orebella enters the holiday season with a new campaign led by founder Bella Hadid, marking a fresh chapter for the brand as it continues to grow across the global fragrance market. The campaign arrives shortly after Orebella’s official launch in the Middle East. With recent traction in the UK and Mexico, Orebella positions this moment as a clear continuation of its international rise.
The brand confirms that its newest focus centers on the Middle East, where stores in Kuwait, Dubai, and Saudi Arabia are set to strengthen its presence. These spaces form part of Orebella’s partnership with Ulta Beauty, which supports an assortment built from more than 300 brands.
Orebella grounds its identity in what it calls the “skinification of scent.” This approach frames fragrance as part of a wider ritual shaped through texture, moisture, and direct contact with the skin. Each formula is alcohol-free and includes ingredients that hydrate while distributing scent. Snow mushroom sits at the center of this method, supported by oils such as shea and jojoba.
The brand’s lineup features five bi-phase perfumes, each defined by its own character. The holiday campaign turns toward these scents with a VHS-inspired visual language that plays with mood, color, and the grain of analog imagery. The approach gives each fragrance a distinct presence within the wider collection. The names “Window2Soul,” “Salted Muse,” “Blooming Fire,” “Nightcap,” and “Eternal Roots” define the individuality of each formula while supporting the overall direction of the campaign.
The collection enters the gifting season as a strong option for those drawn to sensory rituals. Its bi-phase design shows a visible split between layers that come together when the bottle is shaken. As the holiday moment unfolds, Orebella strengthens its position in the fragrance market while continuing its global growth.
