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  • Candice Swanepoel Max Factor Campaign

    Topmodel Candice Swanepoel is fronting the new print campaign for Max Factor‘s new Color Correction Cream. We wrote about the product earlier. You can take a look at it here, and for the campaign take a look below. More

  • Matthew Williamson teams up with Benefit Cosmetics

    London fashion designer Matthew Williamson has teamed up with Benefit Cosmetics to launch a limited edition makeup collection calle “The Rich Is Back“.The makeup collection is inspired by his iconic prints and offers an exclusive inside look at the runway shots and mood boards that inspired the collaboration. More

  • Artdeco Summer 2013 Mascara Highlights Collection

    ARTDECO  launches its new Mascara Highlights Collection for the Summer season in May 2013. Despite all myths – there is not only the one perfect mascara for our lashes but rather a perfect mascara for every kind of desired effect! The complicated interaction between high-tech-brushes, nourishing and innovative textures on the one hand and the structure of […] More

  • Giorgio Armani Fronts Armani’s Eau Pour Homme Fragrance Campaign

    Almost 30 years after the original launch of the original Eau Pour Homme, in  2013, Giorgio Armani launched a new version of Eau Pour Homme. The new Armani Pour Homme is a revisit of the famous scent, working on the essential packaging, but keeping unaltered the classic and timeless olfactory notes. More

  • Dolce & Gabbana Light Blue Commercial & Behind the Scenes

    Top Models David Gandy and Bianca Balti front the new campaign for the iconic fragranceDolce & Gabbana Light Blue. We wrote about it earier this month. You can look it up here. Yesterday,a new TV Commercial emerged online,aswell as some behind the scenes footage. Take a look at it below.  More

  • Amanda Seyfried New Face of Givenchy Very Irresistible

      Actress Amanda Seyfried will be the new face of the Givenchy Fragrance Very Irresistible , replacing Liv Tyler. She is also the face of Clé de Peau Beauté. “It’s an honest collaboration. I’m proud to be a part of  the brands I’m involved with because what they do is really cool, especially Givenchy — they’re so […] More

  • David Gandy & Bianca Balti for Dolce&Gabbana

      Top Models David Gandy and Bianca Balti front the new campaign for the iconic fragrance Dolce & Gabbana Light Blue. For the third time since 2007,  David Gandy wears the already famous Dolce & Gabbana’s white speedos. As earlier announced, gorgeous Italian model Bianca Balti is the new female face of the houses’ renowned Fragrance.  More

  • Chanel Summer 2013 L’ete Papillon de Chanel Collection

    Chanel is launching its new L’ete Papillon de Chanel Summer 2013 Makeup line in May. The dazzling colours of butterfly wings inspire a joyful look for Summer, with the enchanting collection L’ete Papillon de Chanel. Creative Director of Chanel Makeup Peter Philips envisions electric shades of gold, pink and platinum to set eyelids aglow, with lashes […] More

  • Dove uses sketch artist for Real Beauty campaign

    Dove‘s new Real Beauty Campaign is hoping to make women rethink their own beauty. If you’re a woman and looking to feel bad about your body, a good way to go about it is to spend some time staring at beauty ads. So, for its latest ad campaign, Dove decided to conduct a social experiment that explored […] More

  • MAC Summer 2013 Temperature Rising Collection

    MAC is launching a new Summer makeup line in May 2013 – MAC Summer 2013 Temperature Rising Collection Summer’s most sensual scene is captured in sultry shades of Lipstick, Lipglass and Nail Lacquer shimmering with seductive allure and Powder Blush glowing in peach satin and berry pink frost. Eye Shadow Quads and Powerchrome Eye Pencil create […] More

  • Karmen Pedaru for Michael Kors Beauty

    Model Karmen Pedaru once again fronts a campaign from Michael Kors,this time for the brand's beauty and fragrance line which will launch in August 2013. "While fashion designers creating color cosmetics lines historically have left a field strewn with casualties,Michael Kors has never been afraid to challenge the status quo — something he will do […] More

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