Vittoria Ceretti takes center stage in the Carolina Herrera La Bomba campaign, embodying the fragrance’s unapologetic energy and freedom. Photographed by Louie Banks and filmed by Martina Keenan, Vittoria moves through vivid bursts of red and pink in custom looks created by Creative Director Wes Gordon. Her presence defines the campaign’s core message of living with confidence, intensity, and unfiltered joy.
CAMPAIGNS
La Bomba represents a celebration of individuality, sensuality, and movement. In the campaign, Vittoria’s performance captures this attitude with effortless precision. Her gestures feel spontaneous, her expression radiant, her energy contagious. She laughs, dances, and commands attention without restraint, transforming each frame into an expression of liberation. Through her, the fragrance comes to life as something more than scent.
The name La Bomba holds special meaning in the house’s history. It was the affectionate nickname given to Mrs. Carolina Herrera by Diana Vreeland, the legendary editor known for her sharp intuition and eye for charisma. The moniker reflected Mrs. Herrera’s magnetic presence and the spark she carried into every room.
Every visual element of the campaign reinforces the idea of energy in motion. The sculptural bottle design recalls the delicate structure of butterfly wings, while the signature colors, red and pink, extend the brand’s long-standing visual language. These tones, present throughout Gordon’s work, symbolize intensity, emotion, and elegance.
The fragrance opens with exotic pitaya, blooms through cherry peony and red frangipani, and lingers with a solar vanilla finish.
DISCOVER: Carolina Herrera Launches La Bomba
Through La Bomba, Carolina Herrera continues to express femininity as an act of freedom. The campaign channels a woman who lives without hesitation, guided by her own rhythm and energy.
