Waxing Wisdom: Tips, Trends, and Techniques for Your Beauty Business

Here are some issues to be aware of as a responsible beauty business owner.

Aleksandra Modrzejewska
Photography Aleksandra Modrzejewska for Beauty SCENE

Are you updating the services you offer at your salon? Maybe you’re new to the beauty business world and planning out the types of treatments you want to provide.

Whatever level you’re at, it’s worth considering introducing hair removal treatments if you don’t already. From 2022 through 2023, the term “hair removal” garnered a staggering 90,500 searches, highlighting the ever-growing demand for smooth, hair-free skin.


There are different hair removal treatments that you might want to offer, from electrolysis to threading, sugaring to depilatory creams, laser to waxing – and it’s waxing that remains particularly popular among clients. The UK’s hair removal wax market size was valued at $630 million in 2021 and is set to be worth $953 million by 2030.

Popularity and Demand

Whether your clients are prepping for a beach holiday or simply want to smooth things out, waxing is one of the go-to choices for many.

Waxing can be used for removing unwanted hair from eyebrows, upper lips, legs, arms, and the bikini area. Its popularity stems from the effectiveness of removing hair from the root, providing longer-lasting results compared to alternatives like shaving. Typically, clients can expect their wax to last for around three to six weeks, depending on hair growth rates and where on the body they’re waxed.

Aleksandra Modrzejewska
Photography Aleksandra Modrzejewska for Beauty SCENE

Types of Waxing

Three common types of waxing include:

1. Hot wax: Applied in a thicker layer and removed without using strips, hot wax is often preferred for sensitive areas like the face and bikini line due to its gentleness.
2. Cold wax: Convenient for home use, cold wax is pre-applied to strips and pressed onto the skin before removal, providing an easy and mess-free solution.
3. Strip waxing: This method involves applying a thin layer of wax over the skin, covered with a cloth or paper strip before removal. It’s a versatile option suitable for various body parts.

Trends and Innovations

The waxing industry evolves to meet changing consumer preferences and demands. Innovations include different hair removing wax formulations, pre-waxed strips, and techniques aimed at minimising pain and maximising efficiency.

Responding to the growing interest in natural and organic products, many salons have also introduced eco-friendly waxing options to align with environmentally conscious customer values.

Challenges and Considerations

While waxing is a great way for clients to achieve smooth, hair-free skin, it’s crucial to acknowledge potential challenges. Here are some issues to be aware of as a responsible beauty business owner:

Missed checks: Ahead of any treatment – whether it’s waxing or something else – you must ask your clients about their past experiences and health. If you miss this stage, you’ll not know if the client is having waxing for the first time or if they have skin conditions that could be impacted by this type of treatment.

Untrained staff: Improper training can lead to discomfort for clients. Proper technique and hygiene are paramount to prevent complications such as ingrown hairs or skin irritation. To address these concerns, salons should provide thorough advice to clients, including the importance of exfoliation and shaving before a waxing session.

If you’re considering adding waxing to your list of treatments, make sure that you are fully equipped to do so.

Once you have everything you need in place, you can provide a quality hair removal service for your clients.

IMAGES – Katy Bailey by Aleksandra Modrzejewska for Beauty SCENE

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