Supermodel Anok Yai has been revealed as the new face of Alien Hypersense Eau de Parfum, the latest fragrance masterpiece from Mugler.
At 26, the American-raised model of South Sudanese heritage embodies the powerful, dangerous, and enthralling essence of this new feminine scent, marking a thrilling chapter for both Yai and the iconic brand.
Mugler’s new hyper-sensual, hyper-modern, and hyper-feminine fragrance, Alien Hypersense Eau de Parfum is a fiercely vibrant rebirth of Mugler’s iconic Alien fragrance. It is the quintessence of unapologetic and hypnotic beauty, taking you on a transcendent journey of awakening, overblooming, and electrifying revelations to unleash your inner Alien. Since its original release in 2005, Alien has stood as a testament to the light and creative force of every woman, and today, Alien Hypersense Eau de Parfum emerges as a radical rebirth. With its hyper-sensory take on Alien’s signature Jasmine Sambac and Cashmeran revelations, this fragrance drives into new hyperbolic and hypnotic territory. The avant-garde talisman bottle, glowing with a technicolour ultra-violet light, releases the full spectrum of your hypersenses.
Anok Yai’s journey to the apex of the modeling world is nothing short of remarkable. Discovered through a viral Instagram photo, her ascent reflects a narrative of determination and the celebration of diverse beauty. Yai has since graced the global fashion stage, working with the most esteemed luxury houses and becoming a vocal advocate for representation and inclusivity.
Her collaboration with Mugler extends beyond this fragrance campaign. Yai has been a muse for the brand, walking in Mugler’s Fall Winter 2022-2023 show, marking its return to the runway at Paris Fashion Week, and creating a buzz with her presence in the Spring Summer 2024 show. Her influence and impact in the industry were recognized when she was named Model of the Year by Models.Com in 2023, solidifying her status as a fashion icon.
Beyond the runway, Anok Yai is also known for her artistic pursuits, experimenting with oils and producing an impressive portfolio of artwork. Her multifaceted talents and striking presence make her the ideal embodiment of Alien Hypersense’s allure.
Danièle Lahana-Aidenbaum, President of Mugler Fashion & Fragrance, praised Yai’s unique beauty and energy, stating, “Anok is an otherworldly beauty. Fierce and captivating, she perfectly encapsulates the energy of Alien Hypersense. Both a creative and a fashion icon, we are proud to have such an inspiring and unique voice as the face of our newest fragrance.”
Casey Cadwallader, Mugler’s Fashion Creative Director, also expressed his pride in continuing the collaboration with Yai, highlighting her powerful and unique force as the perfect representation for the launch of Alien Hypersense. “Anok is close to the house and has created with Mugler iconic and memorable moments. We are proud to create yet another – having her as the new face of Alien Hypersense. She is such a powerful and unique force, perfect to represent this launch.” – he said.
Anok Yai’s new role as the face of Alien Hypersense Eau de Parfum is a testament to her remarkable journey and influence in the fashion and beauty world. It’s a collaboration that promises to inspire, just as Yai herself has done throughout her career. Celebrate what makes you different with Alien Hypersense Eau de Parfum, by Mugler. She’s coming for you.