Calvin Klein Fragrances names Grammy Award-winning singer-songwriter Rosalía as the face of its new Euphoria Elixirs. The launch introduces a new chapter within the Euphoria franchise through three parfum-intense creations centered on confidence, pleasure, and sensuality.
FRAGRANCES
The Euphoria Elixirs collection presents ultra-concentrated formulas built around vanilla, the fruit of the orchid and the signature flower of Euphoria. Each fragrance contains 28 percent or more concentration, marking the highest level for Calvin Klein Fragrances.
Solar Elixir pairs vanilla with mango to create a bright, joyful energy. The composition traces vanilla from its fresh, green beginnings into a luminous expression. Solar Elixir was created by dsm-firmenich.
Magnetic Elixir layers vanilla with musk, shaping a softer and more intimate warmth. This version explores vanilla at its vibrant ripeness and was developed by IFF. Bold Elixir contrasts vanilla with oakwood, delivering a deeper and more intense impression rooted in sun-kissed, dried warmth. Bold Elixir was also created by IFF. Master perfumers from leading fragrance houses co-created the three scents.
The packaging reworks the original Euphoria bottle through color. Magnetic pink, bold purple, and solar yellow reflect the mood of each fragrance.
Rosalía leads the campaign for Euphoria Elixirs in imagery shot by Carlijn Jacobs. Known for her genre-defying sound and strong visual language, she channels the modern femininity of the fragrances through movement and vivid color.
In a statement, Rosalía describes the Euphoria Elixirs as full of energy, possibility of expression, and versatility. She highlights the presence of vanilla across all three scents, noting the warm and familiar feeling it creates on the skin.
The Euphoria Elixirs extend the Euphoria franchise with higher concentrations, intensified scent profiles, and a renewed visual approach. Calvin Klein Euphoria Elixirs are available online and at retailers worldwide.
