Dior Beauty introduces a new daily UV protection duo with Jisoo, Florence Hunt, and Akon Changkou leading the campaign. The release centers on two products designed for daily use across all skin types and tones, each offering SPF 50 PA++++ protection with an invisible finish.
SUN CARE
The first product, Le Fluide UV Invisible Hydratant, combines protection with hydration in a lightweight formula that absorbs quickly into the skin. Dior Beauty developed the fluid with a blend of five UV filters to defend against UVA and UVB exposure. The formula also includes hyaluronic acid and vitamin E, supporting hydration and surface clarity. The texture remains undetectable across all skin tones and works as a base for makeup application, helping maintain product wear throughout the day.
Le Stick UV Invisible Matifiant expands the routine with a portable format designed for reapplication. The solid formula delivers the same level of SPF 50 PA++++ protection while introducing a mattifying effect. Hyaluronic acid supports hydration, while blurring powders refine the skin’s appearance and reduce the visibility of pores. The stick applies directly onto the skin without leaving residue or altering makeup.
Dior Beauty positions the duo as a daily essential, integrating sun protection into both morning and on-the-go routines. The fluid prepares the skin at the start of the day, while the stick supports reapplication without requiring removal or disruption.
The campaign extends into the full skincare cycle by recommending La Mousse OFF/ON as part of the evening routine. The cleanser removes sunscreen residue while supporting hydration and clarity, preparing the skin for the next application. Dior Beauty continues to expand its UV category with products that prioritize function, comfort, and compatibility with makeup.
