Dior has unveiled its latest beauty campaign with two global style icons, BLACKPINK’s JISOO and actress Jenna Ortega, at the forefront. The new Rosy Glow Stick from the Dior Backstage line offers a fresh, dewy flush in a stick format, designed for life on the move.
MAKEUP
The Rosy Glow Stick is a modern reimagining of the cult-favorite Dior Backstage Rosy Glow blush. Available in seven skin-adapting shades, it reacts to the pH level of the skin to create a flush that appears naturally radiant, cooler or warmer depending on your undertones. Whether swiped on for a soft tint or layered for more intensity, the blush delivers a glow-from-within effect that flatters every complexion.
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The formula is as skincare-forward as it is cosmetic. Infused with cherry oil, the balm delivers 12 hours of hydration and a smooth, bare-skin feel. Its creamy texture blends with ease, making it ideal for touch-ups and buildable wear. Available in both radiant and pearlescent finishes, the Rosy Glow Stick balances subtle sheen with light-reflecting pigment for cheekbones that appear lifted and plumped.
In the campaign visuals, each ambassador wears a different shade. JISOO wears 001 Pink, capturing a delicate balance of softness and quiet sophistication. Jenna Ortega appears in 077 Candy, a vivid shade that mirrors her bold, expressive spirit. Model Akon Changkou rounds out the trio in 006 Berry, a deep hue that highlights the line’s adaptability across skin tones. Each shade responds differently to the wearer, reinforcing the collection’s message: glow is personal.
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Beyond the formula, the design of the Rosy Glow Stick itself draws on Dior’s couture DNA. The case is compact and travel-friendly, but playful, inspired by the energy of backstage moments and the refined elegance of Dior’s signature style.
As the countdown begins to its official release, fans can sign up online to be notified the moment the Rosy Glow Stick becomes available.
