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Fenty Beauty Expands with New Grip Trip Primers

A mattifying and a hydrating option deliver skincare-driven performance with up to 12 hours of wear.

Fenty Beauty Expands with New Grip Trip Primers
Courtesy of Fenty Beauty

Fenty Beauty introduces two new additions to its complexion lineup with the Grip Trip Mattifying + Blurring Primer and the Grip Trip Hydrating + Plumping Primer. Both products combine the performance of a gripping primer with skincare-driven benefits, offering a finish that lasts up to 12 hours.

Courtesy of Fenty Beauty

The Grip Trip Mattifying + Blurring Primer answers the call for shine control while ensuring a smooth, filtered finish. Designed for balanced to oily skin types, this primer features a swirl of ingredient-focused formulas that reduce shine without drying the skin. Chia Seed Extract works to keep excess oil under control, while Maple Sap Extract helps lock makeup in place throughout the day. The result is skin that looks mattified and blurred, with makeup that resists sweat and humidity.

Application plays a central role in the experience. For the best finish, Fenty Beauty recommends pressing the primer into the skin with fingertips, beginning at the center of the face and moving outward. Only a small amount is needed to create the effect, making the product efficient and long-wearing. By combining skincare benefits with a primer format, the formula gives users a canvas that feels prepared for the next step in their routine.

Fenty Beauty Expands with New Grip Trip Primers
Courtesy of Fenty Beauty

The Grip Trip Hydrating + Plumping Primer takes a different approach, addressing the needs of dry to balanced skin types. This version layers hydration with a smoothing effect, keeping skin refreshed and ready for makeup application. Butterfly Lavender Extract infuses the skin with moisture and helps to plump, while Maple Sap Extract once again supports makeup longevity for up to 12 hours. Like its mattifying counterpart, the hydrating formula resists sweat and humidity and avoids flashback under photography.

This primer also follows a swirl design that emphasizes its dual nature as half skincare and half primer. Applied with fingertips, it provides immediate hydration that softens the complexion and creates a comfortable base for foundation or concealer. The hybrid approach ensures that makeup looks fresh while the skin receives the benefits of hydration and plumping.

Courtesy of Fenty Beauty

Both primers represent Fenty Beauty’s continued emphasis on multipurpose products that serve as both cosmetic tools and skincare solutions. By creating two targeted options, the brand covers a wide spectrum of needs: those who look for oil control and a blurred finish, and those who require extra hydration and plumping. The mattifying option focuses on maintaining balance throughout the day, while the hydrating version ensures that dryness does not interfere with makeup application or wear.

Fenty Beauty Expands with New Grip Trip Primers
Courtesy of Fenty Beauty
Courtesy of Fenty Beauty

With the release, Fenty Beauty continues to expand its complexion range in ways that respond to customer needs. Each primer carries Fenty Beauty’s signature approach to inclusivity and performance, ensuring that a wide variety of skin types find a fit.

The Fenty Grip Trip Primers: Mattifying + Blurring and Hydrating + Plumping, are available now at Sephora, Ulta Beauty, and Fenty Beauty’s website, with a global release set for September 5.

Written by Jana Kostic

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