Kérastase introduces Chronologiste Longevity Potion, a new scalp serum that addresses the visible signs of hair aging through a formula developed for long-term hair and scalp care. The brand presented the product on October 19, 2026, at the L’Oréal Academy in Belgrade, bringing together hairstylists from exclusive Kérastase salons, selected influencers, and lifestyle media representatives. […] More
Kérastase has named Demi Moore as its Global Brand Ambassador, formalizing a partnership between the professional haircare house and one of Hollywood’s most recognizable figures. The appointment links Moore’s long public relationship with hair transformation to Kérastase’s focus on care, performance, and personal expression. NEWS Moore described the partnership as a natural extension of her […] More
Supermodel Kate Moss is the new face of Kerastase’s new line set to hit the stores this Summer. It is a series of 12 haircare products which premiere this springas the Kerastase Couture Styling Range. More
The 39-year-old fashion icon will be the new "muse" of Kerastase's new collection set to hit the stores this Spring. It is a series of 12 haircare products which premiere this springas the Kerastase Couture Styling Range. Watch the making of video after the jump More
