Actress Blake Lively has been announced as L’Oreal Paris‘ latest spokesperson. “Blake embodies all the modern codes of Hollywood glamour. She is flashing a substantial swath of upper elegance and sensuality. She has become a beauty icon for a whole generation with her gorgeous gold-dipped hair, luminous gaze and drop-dead smile. Today, this strong, charismatic and definitely […] More
L’Oréal Paris has named model Lara Stone as its new brand Ambassador. Lara will act as Spokesperson for future product innovations for makeup, hair care and hair color. More
L’Oréal Paris has has launched its new False Lash Flutter Midnight Black Mascara collection. The mascaras feature a winged butterfly brush to capture and lengthen lashes towards the outer corner of the eye, in order to create a winged effect. More
L’Oreal Paris will launch a new collection of nude lipsticks called Collection Privee by Color Riche L’Oreal Paris. Faces of the collection are the actresses and models: Freida Pinto, Julianne Moore, Doutzen Kroes, Liya Kebede, Eva Longoria, Jane Fonda and others, photographer by Norman Jean Roy. Each of the lipsticks is named after the celebrity […] More
This year, for its eighth annual Women of Worth Awards, L’Oréal Paris will tap brand spokesperson Lea Michele to help select the 10 inspiring women to receive $10,000 each. For the first time, the 2013 winners will represent women across five different generations, two from each age group, dedicated to a variety of social causes. […] More
Barbara Palvin is starring in the new beauty camaign for L”Oreal ‘s new Miss Pop Makeup line. Take a look at the complete campaign and some behind the scenes footage below. More
L’Oreal Paris are extending their Infallible range with the release of their new Infallible 2-Step Longwear Lipstick , that features a unique moisturising formula in a two-step process. The Longweark Lipsitck uses hyaluronic gel to keep lips; smooth, hydrated and colour resistance that doesn’t fade in a super easy way. More
Dutch model Doutzen Kroes fronts the new campaign for L’Oreal’s L’Or Sunset Collection, created especially for the 2013 Cannes Film Festival. The model poses in golden shades of nail varnishes, Super Liner for the eyes and eyeshadow in earthy tones. Take a look at the complete campaign below. More
L’Oréal Paris has confirmed TV presenter Tess Daly as its new Ambassador and brand spokesperson for the UK and Ireland. Elen MacAskill, Interim Deputy General Manager UK & Ireland, stated: ‘Tess truly exemplifies our brand philosophy, “Because You’re Worth It”. More
L’Oréal Paris has created new Sublime Bronze products, in addition to redesigning the tanning line’s packaging for a more modern and sophisticated feel. New products consist of the Express Pro Self-Tanning Dry Mist in Dark Tan designed for a even, quick dry finish; One Day Glow Tinted & Shimmering Gel , a wash off formula […] More
Hungarian Model Barbara Palvin is the new Fase of the L'Oreal Paris Base Magique Transforming Smoothing Primer Campaign. The Base Magique Transforming Smoothing Primer is a moisturizer designed to hydrate and protect skin as well as work as primer used to mask wrinkles and uneven textures in the skin before applying foundation. Take a look […] More
Cheryl Cole is back with a new campaign for L'Oreal's first Glam Shine Stain Splash lip colour. In a press release, Cheryl says the product, "Feels like water on your lips. It’s a splash of shine, a stain of colour power. Ultra-light, not sticky." More
