Marc Jacobs presents a new chapter in fragrance with the Daisy Murakami Collection, created in collaboration with Japanese artist Takashi Murakami. The 2025 release revisits the brand’s most joyful symbol through a lens of art and color. The collection features four limited edition fragrances, each expressing a different mood. Murakami’s signature motifs, smiling flowers, vivid color, and surreal joy, transform the Daisy universe into a canvas where scent becomes a form of expression.
FRAGRANCES
Belonging to the Floral Fruity family, Daisy Murakami Blue opens with pear, apple, and orange before revealing white peony, raspberry, rose absolute, lychee, and geranium. The base introduces praline, musk, and amber wood for warmth and texture. Its luminous blue bottle, decorated with Murakami’s smiling flowers, captures an energy that feels spontaneous and free.
Daisy Murakami Pink, a Floral Gourmand fragrance, offers a softer interpretation of Daisy. Notes of coconut and white peony unfold over a praline base, creating a creamy, pastel composition. The pink bottle radiates gentle warmth.
An Amber Floral Gourmand composition, Daisy Murakami Green contrasts fruit and vanilla with an unexpected banana accord inspired by the Blue Java variety. The result feels inventive and familiar, with the vivid green bottle reflecting growth and renewal within Daisy’s form.
A Floral Fruity Gourmand creation, Daisy Murakami Yellow opens with mandarin, grapefruit, pink pepper, and kumquat. The heart reveals strawberry, raspberry, gardenia, and rosebud, anchored by cedarwood and praline. The yellow bottle radiates brightness, echoing Murakami’s motifs and celebrating Daisy’s joy.
Co-created by Marc Jacobs, Takashi Murakami, and Coty, the bottles turn perfume into collectible art pieces. The collection launches worldwide in 2025, inviting wearers to experience Daisy through vivid color and emotion.
