NYX Professional Makeup presents a new campaign starring Megan Thee Stallion, who fronts the launch of the Caramelt Mami Body Oil. The Grammy-winning artist appears at the center of a glowy visual series inspired by her song “Body.”
BODY CARE
Megan Thee Stallion connects directly to the campaign through her own perspective. She expresses excitement about joining the project and working with a brand that focuses on boldness, beauty, and individuality. She describes the partnership as a strong fit, pointing to NYX’s role in setting trends and pushing forward new ideas within the beauty space.
The Caramelt Mami Body Oil stands at the center of the Fat Oil Body collection. The formula delivers a bronze shimmer designed to create a luminous finish on the skin. It includes avocado oil and vitamin E, which support hydration for up to twenty-four hours. The product also introduces a scent profile that combines caramel and pistachio.
The broader Fat Oil Body collection expands beyond a single product. It includes a range of body oils, lotions, butters, and mists, all developed across four signature scents. This extended lineup positions the launch as a full-body offering, where different formats address varied preferences.
NYX Professional Makeup schedules the release of the Fat Oil Body collection for May 1. The products will be available through the brand’s official website, marking the next phase of the rollout following the campaign launch.
