Rare Beauty prepares to release the Neutral Eye Collection, a focused lineup built around brown tones and neutral shades. The collection includes the Essential Neutrals Eyeshadow Palette, Perfect Strokes Universal Volumizing Mascara in Brown, and Perfect Strokes Matte Liquid Liner in Brown.
EYE MAKEUP
The Essential Neutrals Eyeshadow Palette anchors the collection with eight shades organized to build depth and dimension. The palette combines matte and metallic finishes, offering options that shift from soft definition to darker, more saturated effects. Shades include Evening Espresso, a deep brown matte; Pastel Peach, a soft beige peach; Shimmering Sands, a rose taupe metallic; and Timeless Taupe, a deep matte taupe. Maroon Mood introduces a red-brown matte tone, while Finest Fizz adds a champagne metallic highlight. Caramel Crème provides a warm matte beige, and Sunlit Spritz completes the palette with a rose gold metallic finish.
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Each shade features a smooth texture designed for controlled application and consistent wear. The formula resists creasing and maintains its finish throughout the day. Selena Gomez describes the palette as central to her routine, noting that the shades provide options that remain practical and adaptable.
The Perfect Strokes Universal Volumizing Mascara in Brown expands the collection through lash definition shaped by softer color. The formula builds gradually, allowing users to increase volume and length through repeated application. A curved brush combines long and short bristles to distribute product evenly, lifting lashes while maintaining separation. The mascara resists smudging and flaking for up to ten hours. Castor oil within the formula supports lash softness and flexibility. Gomez explains that the brown tone provides volume while maintaining a softer visual effect compared to darker shades.
The Perfect Strokes Matte Liquid Liner in Brown completes the collection. The liner delivers a matte brown finish designed to define the eye with controlled precision. An ultra-fine flexible brush tip allows for consistent ink flow, supporting thin or more defined lines depending on application. The formula resists fading, feathering, and flaking. Waterproof properties support long wear without interruption, ensuring stability during extended use.
The collection becomes available early on February 28 through the Ulta Beauty app, followed by a wider release on March 1 in stores and online through Ulta Beauty and Rare Beauty website.
