Rhode has officially made its way to the United Kingdom, launching at Sephora UK with a three-day event that turns London’s streets into an extension of its minimalist beauty universe. From November 10 to 12, Rhode grey cabs will be stationed at 237 Westbourne Grove, offering visitors an immersive experience that combines skincare, video moments, and exclusive samples.
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Inside the Rhode cabs, guests can enjoy quick touch-ups using the brand’s signature products and record a short video to capture the moment. Each participant will receive a grey cab receipt, which can be redeemed at either London Sephora location for a complimentary Glazing Milk sample with any Rhode purchase, while supplies last.
Operating hours for the activation are set from 10 a.m. to 4 p.m. on November 10, and 10 a.m. to 6 p.m. on November 11 and 12. Entry to the grey cabs follows a first-come, first-served policy, with capacity updates posted regularly on Rhode’s social channels. The brand advises attendees to dress warmly and bring umbrellas, as the event continues regardless of weather conditions.
This activation marks Rhode’s first official expansion into the UK market, inviting fans to connect with the brand in a playful, personal setting. The arrival of the grey cabs on London streets mirrors the brand’s signature aesthetic, clean, thoughtful, and instantly recognizable, while linking Rhode’s skincare philosophy to the city’s everyday rhythm.
Now available online and across all Sephora UK stores, Rhode continues to expand its reach with a concept that merges community engagement and product experience.
