Valentino Beauty has introduced its first-ever hair and body line, expanding the Born in Roma universe with two new products inspired by the house’s signature fragrance, Donna Born in Roma Eau de Parfum. The new line includes the Born in Roma Perfumed Hair & Body Mist and the Born in Roma Perfumed Body Shimmer, designed to extend the scent experience while adding functional care for skin and hair.
The Born in Roma Perfumed Hair & Body Mist combines fragrance with beauty care in a 90ml bottle priced at $55. Formulated with argan oil, the mist softens both hair and skin while leaving a silky finish. Spray after spray, the mist envelops the wearer in the floral woody scent of Born in Roma Donna, while also imparting shine and smoothness. The light texture ensures comfort on the skin and weightless application on the hair, creating a versatile product that completes the Born in Roma ritual.
Alongside the mist, Valentino has also launched the Born in Roma Perfumed Body Shimmer, a formula that unites fragrance, skincare, and makeup. Available in a 125ml bottle priced at $55, the shimmer hydrates the skin while delivering a glow that lasts for up to 12 hours. Its Roma-Light Complex technology, infused with nacre and pearls, reflects light from multiple directions to produce a radiant finish on any skin tone. The gel texture provides freshness on application, ensuring that the skin feels moisturized as well as luminous.
The shimmer draws inspiration from the play of Roman light, evoking the way the city’s surfaces glisten throughout the day. Applied to the skin, it creates an elegant sparkle that pairs with the addictive scent of Donna Born in Roma. The result is a sensory product that extends the identity of the fragrance into a tactile, visible form, making it ideal for layering with the rest of the line.
Both the Perfumed Hair & Body Mist and the Perfumed Body Shimmer reflect Valentino Beauty’s ambition to expand its fragrance offering into a complete lifestyle experience. The house describes the new releases as products that capture the codes of the Born in Roma collection, where the heritage of the Eternal City meets modern expression. The original Donna Born in Roma Eau de Parfum, known for its blend of jasmine, bourbon vanilla, and woody accords, now finds new dimension through these care-focused innovations.
By anchoring the launch in the Donna Born in Roma fragrance, Valentino ensures continuity within the line while pushing into new categories. The products emphasize sensual texture and visual effect without losing the essence of the original perfume.
Launching in September across Valentino’s website and selected retailers, the line enters the market as a natural continuation of the popular fragrance collection. Some countries already offer early access, signaling strong demand for these latest additions to the range.
