Maybelline expands its Lash Sensational range with Lash Sensational Body Full Volume Lifting Washable Mascara, a formula designed for users who want significant lift, long wear, and buildable volume. The mascara arrives in three shades, Very Black, Blackest Black, and Brownish Black. MASCARAS The mascara centers on its 24-hour lifting effect. Once applied, the formula […] More
Miley Cyrus stars in the launch of the Maybelline Moisturizing Serum Lipstick, a product that redefines lip color through skincare-level hydration and a vibrant finish. Presented at Bar Marmont in Los Angeles, the launch introduced a formula infused with hyaluronic acid and a nourishing oil blend, designed to give lips long-lasting moisture and color depth. […] More
Maybelline New York has appointed Miley Cyrus as its newest global ambassador, marking the start of a long-term partnership. The announcement signals a new chapter for the brand and reflects its focus on self-expression and creativity through makeup. NEWS “Maybelline shares my belief that makeup should be expressive, ever-evolving,” Cyrus said. “Partnering with Maybelline, a […] More
Fashion photographer An Le captured Maybelline Face First 2020 campaign featuring Yu Ling Wu, Jazzelle aka Uglyworldwide, Ali aka Sweetmutuals. In charge of makeup was beauty artist Erin Parsons, with styling from Elizabeth Sulcer. Production and the 3D logos are work of Now Open team. The entire campaign was shot and filmed 100% remotely from […] More
Fashion photographer An Le directed Marvel x Maybelline‘s campaign featuring top models Josephine Skriver, Tami Williams and Zuzu Albano. In charge of production was Now Open. Cosmetics powerhouse Maybelline teams up with Marvel for the limited edition Marvel X Maybelline collection. Marvel superheroes Captain Marvel, Spiderman, Ironman, Black Widow and Black Panther are paired with […] More
Discover Gigi Hadid x Maybelline‘s Fall Winter 2017.18 Coast to Coast advertising campaign captured by fashion photography duo Luigi & Iango. In charge of styling was Elizabeth Sulcer, with hair styling from Bryce Scarlett and Luigi Murenu, and makeup by Erin Parsons. For more of the campaign + Gigi Hadid’s makeup tutorials continue bellow: More
Under the theme “The Power of Colours“, Maybelline New York presented the It- Looks of 2016 in a spectacular show we had never witnessed before. In addition to the models strolling down the runway with the latest make- up trends, the looks were revealed on giant screens as well. That contributed to the unique atmosphere […] More
British model Jourdan Dunn has been unveiled as the new face of Maybelline New York. Jourdan will be joining an elite group of Maybelline models, which includes Christy Turlington, Adriana Lima, Erin Wasson, Emily DiDonato and Mollie King, who was recently announced as the face of the brand’s latest foundation. More
Maybelline New York has unveiled its calendar for 2014 featuring models Emily DiDonato, Erin Wasson, Julia Stegner, Jessica White, Kemp Muhl, Charlotte Free, Daniela de Jesus, Shu Pei and Frida Gustavsson. The limited editon calendar features the models in gorgeous makeup looks created by Maybelline’s Global Makeup Artist Charlotte Willer. Take a look below. More
Mexican model Daniela de Jesus stars in the latest Fall/Witer makeup campaign for Maybelline New York. Take a look at the campaign poster below. More
Model Emily Didonato is face of the new Maybelline New York ad capaign for their new Fitme Anti Shine Stick 2-in-1 foundation. The fresh foundation has an anti-shine core. It’s ultra-light formula is enriched with powders to instantly absorb excess oil. Controls shine for a natural-looking, flawless finish. More
Maybelline New York announced today that Swedish supermodel Frida Gustavsson will become the latest brand ambassador. She joins a distinguished roster of A-list spokeswomen that includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, Jessica White, and Charlotte Free. More
