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  • Rhode Collaborates With Alexandra Leclerc on Pocket Pearl

    Rhode teams with Alexandra Leclerc, its first muse ambassador, on a limited edition beauty collection centered on Pocket Pearl, a miniature shimmer version of the brand’s Pocket Blush. The collaboration also introduces a Peptide Lip Tint in Sweet Apple, a Flutter Charm and a Rhode Carabiner designed to turn the blush into a wearable accessory. […] More

  • Rare Beauty Holiday 2026 Brings New Minis and Shades

    Rare Beauty is preparing its 2026 Holiday Collection with a series of limited edition makeup sets built around minis, new shades and special packaging. The lineup includes the Violet Faves Mini Cheek and Lip Trio, Hope Faves 4-Piece Makeup Gift Set, Mauve Faves Lip Duo, Luminous Faves Lip Duo and Bestselling Faves 4 Piece Set, […] More

  • Haus Labs Taps Philippine Leroy-Beaulieu for Triclone Skin Tech

    Haus Labs has named Philippine Leroy-Beaulieu the new face of its Triclone Skin Tech Foundation Collection, bringing the Emily in Paris actor into a campaign centered on confidence, individuality and personal approaches to beauty. Leroy-Beaulieu also fronts “We Love Concealer,” which focuses on the brand’s best-selling Triclone Skin Tech Concealer and its skincare-hybrid formula. CAMPAIGNS […] More

  • Armani Beauty Taps Carlos Sainz for I Will Eau de Parfum

    Carlos Sainz has been named the new Giorgio Armani Spain Fragrance Ambassador for Armani Beauty’s I Will Eau de Parfum, adding a major beauty partnership to a career already defined by Formula 1. The appointment places the Spanish driver within a campaign built around determination, discipline and the idea of willpower as a choice made repeatedly […] More

  • MAC Cosmetics Casts Doja Cat & Olandria for We All Wear MAC

    MAC Cosmetics introduces its new We All Wear MAC campaign, bringing together a wide cast of personalities to support the launch of the Studio Radiance Skin Tint Stick. The project follows last year’s I Only Wear MAC campaign and marks the latest work from creative director Nicola Formichetti, who joined the company in 2025. MAKEUP […] More

  • Zendaya Returns for Prada Paradoxe Sweet Chemistry

    Zendaya returns to Prada Beauty for the new Paradoxe Sweet Chemistry campaign, introducing the latest fragrance in the Paradoxe collection. The release marks the line’s first fruity floral Eau de Parfum since its 2022 debut and extends Zendaya’s existing relationship with Prada Beauty through a campaign focused on changing identities and different sides of personality. […] More

  • Armani Beauty Names J Balvin as U.S. Ambassador for I Will

    J Balvin has joined Armani Beauty as the U.S. ambassador for I Will, the house’s new men’s eau de parfum. His appointment places the Colombian artist within the fragrance’s American rollout, while actor Jonathan Bailey continues as the global ambassador for the launch. NEWS I Will introduces a new men’s fragrance pillar within Armani Beauty’s […] More

  • Huda Beauty and Cardi B Switch Lives for Ultra Snatched

    Huda Beauty has teamed up with Cardi B for Ultra Snatched, a new extension of the brand’s Easy Bake line. The launch introduces bright pink and lilac powders across the Easy Bake Loose Setting Powder Duos and Easy Bake Pressed Powders, with Huda Kattan and Cardi starring together in the accompanying Snatched Baddies campaign. MAKEUP […] More

  • Charlotte Tilbury Revisits ’90s Beauty for Airbrush Flawless

    Charlotte Tilbury introduces a new chapter for its Airbrush Flawless franchise with a campaign featuring Jerry Hall, Grace Van Patten, Leni Klum, Noor Stars, Duckie Thot, Song Wenyao, Lola Indigo and Louane. Inspired by the clean matte beauty codes associated with the 1990s, the campaign supports the launch of two new products within the range. […] More

  • Evan Mock and ORB Create a Fragrance Inspired by O‘ahu

    ORB. has partnered with Evan Mock and his lifestyle label Wahine on a limited-edition fragrance inspired by a day on O‘ahu’s North Shore. Rather than approaching the project as a conventional talent collaboration, ORB involved Mock throughout the development process, from the initial brief through to the finished bottle. FRAGRANCES Mock worked alongside ORB’s Melbourne-based […] More

  • MAC Features Jayden James for MACzine With Fix+

    MAC Cosmetics introduces Jayden James as the latest face of its relaunched digital publication, MACzine. The 19-year-old son of Britney Spears appears in a new editorial centered on the brand’s Fix+ setting spray, marking another fashion and beauty project for the Los Angeles-based musician following his recent runway debut. BEAUTY Photographer Sarah Pardini captures James […] More

  • Dakota Johnson & Alexander Skarsgård Lead Valentino Vendetta

    Valentino Beauty introduces the campaign for Vendetta, a new prestige fragrance duo fronted by Dakota Johnson and Alexander Skarsgård. Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign explores intimacy through instinct, desire and emotional intensity. CAMPAIGNS Johnson and Skarsgård appear as two lovers drawn together by impulse. Their relationship develops through […] More

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