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Rabanne expands its gold universe with Million Gold for Her Parfum, led by Gigi Hadid as the face of the fragrance. Following the 2024 launch of Million Gold for Her Eau de Parfum, the Maison advances the concept through a richer composition designed to intensify presence after dark, shifting the focus toward warmth, density, and […] More
MAC Cosmetics has partnered with global ambassador Doja Cat to release a limited-edition lip kit inspired by her viral red lip from the 2025 VMAs. The collaboration translates a widely recognized beauty moment into a focused product offering rooted in Doja Cat’s personal routine. LIPS The kit draws directly from the products Doja Cat wore […] More
Laneige releases the JuicePop Box Lip Tint with its new global partner, the Grammy-nominated group Katseye. The group fronts the campaign for this latest innovation. The release draws inspiration from the viral popularity of Korean lip tints. The concept translates sound into color by rooting each shade in a different music genre. MAKEUP A clip-on […] More
Urban Decay introduces a new campaign for its 24/7 Liquid Stick Eyeliner, starring brand ambassador Dove Cameron. The project centers on the idea of duality in self-expression, a theme the brand associates closely with Cameron’s public persona and her approach to confidence. EYE MAKEUP Cameron anchors the campaign with a direct and playful tone. In […] More
Redken launches Just The Tips, a new global campaign starring Global Brand Ambassador Sabrina Carpenter. The campaign introduces Hair Bandage Balm, the newest addition to Redken’s Acidic Bonding Concentrate lineup, with a clear focus on one of the most vulnerable areas of the hair: the ends. Through a playful concept, Redken centers the campaign on […] More
Kérastase has named Demi Moore as its Global Brand Ambassador, formalizing a partnership between the professional haircare house and one of Hollywood’s most recognizable figures. The appointment links Moore’s long public relationship with hair transformation to Kérastase’s focus on care, performance, and personal expression. NEWS Moore described the partnership as a natural extension of her […] More
Burberry has unveiled Olivia Dean as the face of its new Burberry Her Parfum. The launch marks a new chapter for the fragrance line, anchored by a campaign set in London and shaped around Dean’s relationship with the city. The project draws from shared British roots and follows Dean through familiar urban settings and open […] More
Estée Lauder has named Daisy Edgar-Jones as its latest Global Brand Ambassador. In her new role, Edgar-Jones will represent Estée Lauder skincare, makeup, and fragrance, marking a broad partnership that spans the brand’s core categories. Her first campaign for the company is set to debut on February 2. NEWS Edgar-Jones will appear in print, digital, […] More
Kylie Cosmetics expands its fragrance offering with Cosmic Intense, a new scent set to launch in January 2026. The release introduces a deeper and warmer direction within the Cosmic family, following the success of the original Cosmic fragrance. FRAGRANCES Cosmic Intense builds directly from the foundation of the original Cosmic perfume. According to the brand, […] More
MAC Cosmetics launches its new Powder Kiss Hazy Matte collection with a campaign led by Doja Cat and Ella Gross of K-pop group MEOVV. The release introduces a soft-focus matte lip direction through lipstick and mousse formulas developed to deliver blurred color with strong pigment. With this launch, MAC expands its Powder Kiss line through […] More
Kendall Jenner has been named the new global fragrance ambassador for Emporio Armani, fronting the launch of the brand’s latest women’s scent, Power of You Eau de Parfum. The campaign marks a significant new chapter for Emporio Armani’s fragrance universe, positioning the scent as a modern expression of confidence, energy, and individuality. Power of You […] More
HERA has released the first teaser for its upcoming Sensual Tinted Shine Lip Serum, a launch that signals a refined shift in tone rather than a loud debut. Fronted by Global Ambassador Felix, the rollout positions lip shine as a study in mood, texture, and presence. LIPS Muted hues, controlled light, and a soft-focus finish […] More
