Subterms
Cardi B prepares to enter the hair care category with the launch of her new brand, Grow-Good Beauty. This brand arrives this spring as part of a joint venture with Revolve Group, the fashion and lifestyle retailer based in California. This exclusive multicategory partnership includes apparel and beauty components. Grow-Good Beauty represents the first beauty […] More
Lemme has introduced its first-ever co-branded gummy, teaming up with Kylie Jenner and Kylie Cosmetics for the limited-edition Skin Glaze Gummies. Timed to coincide with the launch of Kylie Cosmetics’ Pomegranate Lip Butter, the release extends the beauty moment beyond makeup and into ingestible skincare. CAMPAIGNS The campaign stars Kylie Jenner alongside Kourtney Kardashian, founder […] More
Shiseido has appointed LISA as its new Global Ambassador, marking a major moment for the Japanese beauty brand as it continues to expand the global presence of its skincare portfolio. The 28-year-old artist will front Shiseido’s flagship Ultimune franchise, debuting in a new campaign titled Fast. Slow. Free. SKINCARE The campaign represents LISA’s first collaboration […] More
Kylie Cosmetics launched a new Pomegranate Lip Butter inspired by the personal preferences of Kylie Jenner. This product functions as an ultra-hydrating balm. The brand developed this formula to hydrate and protect the skin barrier of the lips. It delivers a juicy sweetness alongside a sheer red color and a glossy finish. This specific release […] More
Rabanne expands its gold universe with Million Gold for Her Parfum, led by Gigi Hadid as the face of the fragrance. Following the 2024 launch of Million Gold for Her Eau de Parfum, the Maison advances the concept through a richer composition designed to intensify presence after dark, shifting the focus toward warmth, density, and […] More
MAC Cosmetics has partnered with global ambassador Doja Cat to release a limited-edition lip kit inspired by her viral red lip from the 2025 VMAs. The collaboration translates a widely recognized beauty moment into a focused product offering rooted in Doja Cat’s personal routine. LIPS The kit draws directly from the products Doja Cat wore […] More
Laneige releases the JuicePop Box Lip Tint with its new global partner, the Grammy-nominated group Katseye. The group fronts the campaign for this latest innovation. The release draws inspiration from the viral popularity of Korean lip tints. The concept translates sound into color by rooting each shade in a different music genre. MAKEUP A clip-on […] More
Urban Decay introduces a new campaign for its 24/7 Liquid Stick Eyeliner, starring brand ambassador Dove Cameron. The project centers on the idea of duality in self-expression, a theme the brand associates closely with Cameron’s public persona and her approach to confidence. EYE MAKEUP Cameron anchors the campaign with a direct and playful tone. In […] More
Redken launches Just The Tips, a new global campaign starring Global Brand Ambassador Sabrina Carpenter. The campaign introduces Hair Bandage Balm, the newest addition to Redken’s Acidic Bonding Concentrate lineup, with a clear focus on one of the most vulnerable areas of the hair: the ends. Through a playful concept, Redken centers the campaign on […] More
Kérastase has named Demi Moore as its Global Brand Ambassador, formalizing a partnership between the professional haircare house and one of Hollywood’s most recognizable figures. The appointment links Moore’s long public relationship with hair transformation to Kérastase’s focus on care, performance, and personal expression. NEWS Moore described the partnership as a natural extension of her […] More
Burberry has unveiled Olivia Dean as the face of its new Burberry Her Parfum. The launch marks a new chapter for the fragrance line, anchored by a campaign set in London and shaped around Dean’s relationship with the city. The project draws from shared British roots and follows Dean through familiar urban settings and open […] More
Estée Lauder has named Daisy Edgar-Jones as its latest Global Brand Ambassador. In her new role, Edgar-Jones will represent Estée Lauder skincare, makeup, and fragrance, marking a broad partnership that spans the brand’s core categories. Her first campaign for the company is set to debut on February 2. NEWS Edgar-Jones will appear in print, digital, […] More
