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Beauty of Joseon introduces Dayscreen Moisturizer SPF 30 with Peggy Gou leading the launch as global ambassador. The release centers on a hybrid formula that combines moisturizer and sunscreen into a single product, built for daily use and quick application. SUN CARE Dayscreen Moisturizer SPF 30 enters the brand’s sunscreen lineup with a formula designed […] More
Mugler expands its Angel lineup with the release of Angel Blush, presented through a campaign led by Hunter Schafer. The actor takes a central role in shaping the visual direction of the launch, bringing a controlled and atmospheric presence that aligns with the tone of the fragrance. FRAGRANCES Schafer’s presence sets the pace for the […] More
Rhode expands its product offering through a capsule developed with Justin Bieber, introducing new formats within its wearable skincare direction. The launch includes Spotwear, the brand’s first entry into the pimple patch category, alongside limited-edition versions of Peptide Lip Treatment in Caramelized Banana and Peptide Eye Prep in Banana Peel. SKINCARE Spotwear introduces hydrocolloid patches […] More
Dior Beauty introduces a new daily UV protection duo with Jisoo, Florence Hunt, and Akon Changkou leading the campaign. The release centers on two products designed for daily use across all skin types and tones, each offering SPF 50 PA++++ protection with an invisible finish. SUN CARE The first product, Le Fluide UV Invisible Hydratant, […] More
e.l.f. Cosmetics expands its mockumentary series with Vanity Vandals, a 10-minute film starring Phoebe Dynevor and Christina Chang. Following the release of Cosmetic Criminals in 2024, the new installment places shared bathroom routines under investigation, using a true crime format to explore how beauty products accumulate and take over personal space. CAMPAIGNS The film introduces […] More
Miu Miu appoints Jang Wonyoung as its beauty ambassador for Japan and Korea, extending her role within the Italian house. The 21-year-old K-pop star, known mononymously as Wonyoung, continues her association with the brand after previously serving as a fashion ambassador. With this new position, she will appear in the campaign for the upcoming Miutine […] More
Garnier introduces Young Miko as the face of its latest campaign, centered on Vitamin C Micellar Water. The partnership marks the artist’s first official step into the beauty space and positions her within a campaign that connects music, identity, and everyday skincare. Garnier frames the collaboration through Young Miko’s presence in Latin music and her […] More
Pillow Talk by Charlotte Tilbury has found a new voice in Sienna Miller with its latest campaign, Pillow Talk in Bloom. The actress steps in as the brand’s newest muse, embodying effortless beauty that feels intimate, warm, and fully in tune with the collection. MAKEUP Gone is the classic pink boudoir setting that first made […] More
YSL Beauty presents its latest lip launch with the introduction of the Lovenude collection, featuring the Beauty Kiss Shaper Sculpting Lip Liner and the Lovenude Lip Blusher. The release brings a focused approach to lip definition and color, built around formulas that prioritize wearability and lasting performance. MAKEUP For the campaign, the brand turns to […] More
L’Oréal Paris announces a collaboration with 20th Century Studios’ The Devil Wears Prada 2, set to arrive in theaters on May 1. The partnership begins with a custom campaign that brings together Kendall Jenner and Simone Ashley, both serving as global ambassadors for the brand. The first release appears during the 98th Annual Academy Awards, […] More
Cardi B introduces Grow-Good Beauty with a lineup built around repair, hydration, and daily care. The debut range translates routines shaped over time into a structured product offering. Developed with Revolve Group, the line focuses on formulas designed to support hair health through consistent use, with each product addressing specific needs across different stages of […] More
Valentino Beauty hosts a pop up in Shanghai at 82 Xinle Road from March 6 to March 22 for the launch of Go Cushion Glow Ciel Baroque and Spike Valentino Ciel Baroque. The installation is open to the public and presents both products within a temporary space designed for direct engagement. The space takes the […] More
