Subterms
Charlotte Tilbury introduces a new chapter for its Airbrush Flawless franchise with a campaign featuring Jerry Hall, Grace Van Patten, Leni Klum, Noor Stars, Duckie Thot, Song Wenyao, Lola Indigo and Louane. Inspired by the clean matte beauty codes associated with the 1990s, the campaign supports the launch of two new products within the range. […] More
ORB. has partnered with Evan Mock and his lifestyle label Wahine on a limited-edition fragrance inspired by a day on O‘ahu’s North Shore. Rather than approaching the project as a conventional talent collaboration, ORB involved Mock throughout the development process, from the initial brief through to the finished bottle. FRAGRANCES Mock worked alongside ORB’s Melbourne-based […] More
MAC Cosmetics introduces Jayden James as the latest face of its relaunched digital publication, MACzine. The 19-year-old son of Britney Spears appears in a new editorial centered on the brand’s Fix+ setting spray, marking another fashion and beauty project for the Los Angeles-based musician following his recent runway debut. BEAUTY Photographer Sarah Pardini captures James […] More
Valentino Beauty introduces the campaign for Vendetta, a new prestige fragrance duo fronted by Dakota Johnson and Alexander Skarsgård. Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign explores intimacy through instinct, desire and emotional intensity. CAMPAIGNS Johnson and Skarsgård appear as two lovers drawn together by impulse. Their relationship develops through […] More
Max Mara introduces Le Parfum, its first fragrance developed with Shiseido, with Florence Pugh as the face of the campaign. The launch arrives during the Italian fashion house’s 75th anniversary year and marks the first release under the fragrance licensing agreement Max Mara and Shiseido signed in 2024. FRAGRANCES Perfumers Marie Salamagne and Fabrice Pellegrin […] More
L’Oréal Paris has named Kristen Bell its newest global ambassador, with the Emmy-nominated actress and producer making her debut in a campaign built around confidence, self-worth and the brand’s “You’re Worth It” message. NEWS Bell introduces herself as a global ambassador in the campaign film, taking control of the presentation and delivering the brand’s familiar […] More
CHANEL presents Gracie Abrams in a new campaign film for Coco Mademoiselle Crush Absolu, directed by Joe Wright. Set in Paris, the film follows a heroine who leaves convention behind and enters a city shaped by rules, appearances and expectation. CAMPAIGNS The opening frames establish a formal Paris through Haussmannian buildings, dim streetlights and wet-looking […] More
Julia Roberts fronts the new Lancôme campaign for La Vie Est Belle Very Cherry, a new interpretation of the fragrance line she has represented for years. The 58-year-old actress appears in a playful campaign built around the scent’s dark cherry accord, with filmmaker Damien Chazelle directing the accompanying spot to Blondie’s “Heart of Glass.” FRAGRANCES […] More
YSL Beauty introduces Libre Santal Couture, a limited-edition fragrance that gives the Libre line a woodier direction. Dua Lipa fronts the campaign for the new release, which keeps the familiar pairing of French lavender and Moroccan orange blossom while placing New Caledonian sandalwood at the center of the composition. FRAGRANCES Libre Santal Couture develops the […] More
Prada Beauty returns to the Paradigme line with Prada Paradigme Le Parfum, a more intense interpretation of the fragrance first introduced in 2025. The new edition keeps the original idea of questioning convention and pushes it toward greater depth, stronger projection and a longer-lasting trail. Tom Holland, global ambassador for Prada Beauty, continues as the […] More
Natalie Portman returns as the face of Miss Dior Eau de Parfum in a new 2026 campaign that connects the fragrance with the latest creative direction at Dior. Portman, who has represented Miss Dior since 2011, appears in her eighth campaign for the fragrance, wearing a pale floral moiré blouse and skirt by Jonathan Anderson. […] More
Chanel introduces 1957 L’Extrait de Parfum with Jung Kook, House Ambassador for Fragrances and Beauty. The BTS member appears in a new campaign dedicated to the fragrance and joins Chanel In House Perfumer Creator Olivier Polge for a conversation about its composition, inspiration and connection to Gabrielle Chanel. FRAGRANCES The campaign marks Jung Kook’s first […] More
