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Chanel names Jacob Elordi as the new face of Bleu de Chanel, positioning the actor within the brand’s fragrance universe through a campaign shaped by image and film. The decision places a recognizable figure at the center of a scent that holds strong global visibility, aligning the fragrance with a contemporary presence that resonates across […] More
Lancôme names Demi Moore as its newest global ambassador, adding her to a group that reflects the brand’s current direction. Moore steps into this role following a career that spans film, television, and publishing, with work that continues to shape her public image. In this position, she will lead campaigns tied to Lancôme’s Absolue Longevity […] More
Revlon appoints Teyana Taylor as the face of its Super Lustrous Lipstick franchise, one of the brand’s best-known product lines. The partnership forms part of the “Revlon Be Unforgettable” campaign, introduced earlier this month as a continuation of the brand’s long-running messaging around identity and self-expression. LIPS Taylor describes the collaboration as aligned with her […] More
Zoe Saldaña has joined Lancôme as a global ambassador, marking a new chapter in the brand’s ongoing work with a wide range of women across generations. The Academy Award-winning actor enters a group that includes Christy Turlington, Julia Roberts, and more. Her appointment connects her public presence with Lancôme’s direction, which centers on optimism, personal growth, […] More
Dr. Squatch launches its deodorant campaign with Megan Fox, marking its first large-scale focus on the category. Known for its bold tone, the brand presents the campaign as a six-part series with humor and playful lines. CAMPAIGNS Fox takes on the role of Professor Fox, head of the fictional Foundation for Odor Excellence. Across the […] More
It’s a 10 Haircare marks its 20th year with a new campaign and visual rebrand, appointing Khloé Kardashian as its first-ever Global Brand Ambassador. The partnership arrives at a key moment for the brand as it prepares to introduce a refreshed identity while maintaining the formulas that built its reputation. Founded by Carolyn Aronson, the […] More
Estée Lauder introduces a new campaign featuring Nia Long, placing skincare at the center of its message. The campaign aligns with the Advanced Night Repair Serum and coincides with the announcement of Long as the brand’s first North American ambassador. SKINCARE The campaign unfolds through a video that draws from the structure of romantic comedies. […] More
Global girl group KATSEYE steps into a new visual era with a series of blonde hair transformations created in collaboration with Matrix. The looks arrive just ahead of their Coachella debut, marking a shift in the group’s aesthetic direction following their recent release cycle. HAIR Executed by hairstylist George Papanikolas, the transformations span a wide […] More
Dior Beauty expands its Backstage line with the introduction of the Dior Backstage Airflash Mist, a hybrid product designed to move between skincare and makeup. For the launch, the house turns to ambassador Jenna Ortega, placing her at the center of a campaign that frames the mist as a daily essential rather than a backstage-only […] More
Paul Mitchell taps global ambassador Paris Hilton for a campaign shaped by early 2000s references, marking the debut of her new hot honey blonde. The release draws on the current interest in nostalgic beauty while presenting a softer approach to blonde hair. HAIR The visual direction centers on a golden tone that runs through the […] More
Beauty of Joseon introduces Dayscreen Moisturizer SPF 30 with Peggy Gou leading the launch as global ambassador. The release centers on a hybrid formula that combines moisturizer and sunscreen into a single product, built for daily use and quick application. SUN CARE Dayscreen Moisturizer SPF 30 enters the brand’s sunscreen lineup with a formula designed […] More
Mugler expands its Angel lineup with the release of Angel Blush, presented through a campaign led by Hunter Schafer. The actor takes a central role in shaping the visual direction of the launch, bringing a controlled and atmospheric presence that aligns with the tone of the fragrance. FRAGRANCES Schafer’s presence sets the pace for the […] More
