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Mariah the Scientist steps in as the new face ambassador for Urban Decay as the brand introduces Tube Job Mascara and opens a new retail channel. The R&B singer fronts the launch campaign while the mascara debuts exclusively on TikTok Shop. The release marks the first time a brand from L’Oréal Luxe has launched a […] More
Italian musician Wax stars in MMSCENE Magazine’s December 2025 digital cover story, captured by photographer Marco Fornasiero. The shoot’s styling comes through LaDécadanse Studio with pieces from Dsquared2 and KVRT STVFF, while grooming by Luigi Iacono shapes a refined finish. D.O.P. Fabio Bottiroli adds a cinematic layer that supports the tone of the editorial. Alongside […] More
Chanel has officially named BTS member Jung Kook as its global ambassador for Fragrances and Beauty. The announcement was shared via Chanel’s Instagram, confirming the partnership and signaling the brand’s investment in artists who shape contemporary culture. Jung Kook described Chanel as a house that honors its heritage while embracing modern creativity. He emphasized that […] More
MAC announces singer and songwriter Chappell Roan as its new Global Brand Ambassador, marking a major moment for the artist whose story with the brand began years ago with her first Lipglass. She recalls shouting, “Holy sh*t, I’m a MAC girl!” in middle school after trying the product for the first time. NEWS Roan has […] More
Batiste appoints two-time Olympic snowboard champion Chloe Kim as its newest global ambassador, bringing one of sport’s most influential young athletes into the brand’s next phase of communication. Kim will appear across upcoming campaigns, social content, out-of-home creative, and live consumer events. The decision aligns with her strong public presence and her long-standing use of […] More
Chanel presented its Métiers d’Art 2026 show in New York on December 2nd, staging the collection within the city that shaped its concept. The event gathered an extensive group of performers, actors, musicians, athletes, and cultural figures, each contributing to the atmosphere that Matthieu Blazy sought when he built this chapter around the life of […] More
Maybelline New York begins the holiday season with “Maybe This Christmas,” a new five-part microdrama led by Lacey Chabert and Dustin Milligan. The project embraces the rapid rise of microdramas and connects that trend to the familiar pull of seasonal storytelling. Across its short episodes, the series combines romance, humor, and a soft mystery while […] More
Billie Eilish Fragrances introduces Your Turn II Eau de Parfum as a continuation of the story that began with the original Your Turn. The 2025 edition arrives in a matte black dice-shaped bottle and explores contrast through a composition built with fresh warm and smoky notes. It reflects growth change and individuality three ideas that […] More
Billie Eilish presents the 3-Piece Deluxe Mini Gift Set, a curated fragrance trio that unites her three signature scents: Eilish, Eilish No. 2, and Eilish No. 3. FRAGRANCES Eilish No. 1 opens the set with a rich amber gourmand composition. Delicate sugared petals introduce the scent, followed by vanilla, soft spices, and cocoa that bring […] More
Khloé Kardashian expands her fragrance line with the release of Almost Always, a new scent created in partnership with Luxe Brands and set to launch first through Ulta Beauty. The fragrance launched through Ulta, which holds exclusive U.S. distribution, with Douglas set to introduce it to the European market on November 17. The rollout follows […] More
Augustinus Bader has partnered with Dua Lipa on a new skincare line titled Dua by AB Science, marking both the pop star’s first venture into beauty entrepreneurship and the brand’s first move into a lower-priced category. The collection launched this week with three products priced between $41 and $85, significantly below the core Augustinus Bader […] More
SKIMS Beauty has named Diarrha N’Diaye as its new Executive Vice President of Beauty and Fragrance, marking the first official leadership move ahead of the brand’s relaunch. N’Diaye is the founder of Ami Colé, the cult-clean beauty label that closed in September, and brings more than a decade of product development and brand strategy experience […] More
